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A Project Management Tool for SEM
Using a case study approach, this paper recommends a SEM project management system for organizing and maintaining SEM implementations and…
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Enrollment Projections: A Practitioner’s Guide
Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive…
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Higher Education Lags in Use of Brand Management Techniques to Recruit High School Seniors
AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors…
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The Data Science Playbook
This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success…
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December 2019 – Returns on investment, admissions, and college advising
In a changing job landscape, many young adults and teens are choosing between careers and college.
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Inside Higher Ed: Database Comparing Institutional Policies
“Our members…have been clamoring for a searchable, trusted policy repository…” Melanie Gottlieb, Deputy Director of AACRAO