SEM Institute – An Introduction to SEM

In this workshop we will provide an overview of the core concepts of strategic enrollment management (SEM) including the evolution of SEM planning; a framework for SEM planning; and the actionable steps and practical examples for starting, completing, implementing and sustaining SEM planning at your college or university. Through the application of best practices, derived from case studies, this interactive session will explore how to: reduce planning fatigue by linking and extending other planning efforts; build a plan to be nimble, agile and innovative; sustain SEM energy throughout the life of the plan; and develop and deploy strategies and tactics to increase enrollment and improve learner success. This session has been designed as an introduction to SEM planning and is applicable to those with or without a SEM plan.