Strategic enrollment management (SEM) is a complex, fast-paced, and high-stakes endeavor. While executive leaders recognize the important role that an effective SEM plan plays in enrollment and learner success, they are also pragmatic. Seasoned leaders realize that it is imperative not to be frozen into inaction by the somewhat daunting nature of the plan development. High-achieving leaders also recognize that successful SEM planning is about building relationships and engaging in an enterprise-wide effort. SEM planning is how the college or university operationalizes its strategic plan through the lens of enrollment and student success.
Through the application of best practices, derived from case studies, and analysis of enrollment trends, this interactive session will explore how to: keep your campus engaged in SEM planning; reduce planning fatigue by linking and extending other planning efforts; build a plan to be nimble, agile and innovative; sustain SEM energy throughout the life of the plan; and create effective SEM teams to build institutional capacity leading to enrollment health, financial stability, and improved learner success. This session has been designed for senior level community college and university leaders and is applicable to those with or without a SEM plan.
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