Recruitment & Marketing Review

Reaching and Attracting Your Ideal Students

Competition for students is fierce. This competitive environment makes it even more challenging to find and attract the right students to match your educational programs, meet enrollment targets and foster student success. Your recruitment and marketing strategies must clearly communicate your institution’s unique, competitive and attractive value proposition for prospective students. That’s where AACRAO Consulting can help.

Our Recruitment and Marketing Review identifies opportunities and strategies for reaching and attracting the right students, more efficiently. Through a close examination of your marketing efforts, we’ll determine whether you’re communicating the right message to the right audience through the right channels. We’ll also evaluate the way you deploy staff as well as existing technology investments, then offer recommendations to optimize those resources to reach and exceed your new student enrollment goals.

Refining Your Recruitment Strategy

Based on a thorough assessment of your recruitment and marketing efforts, we’ll help you develop a workable strategy for:

  • Identifying enrollment targets and goals
  • Implementing cohesive, well mapped-out recruitment and communication plans
  • Establishing and making the most of your recruitment and marketing budget
  • Ensuring all marketing messages are coordinated and on target
  • Improving the quality and effectiveness of your website and marketing materials
  • Maximizing your existing staff resources
  • Training staff to maximize recruitment tools and technology
  • Capturing every opportunity to reach and attract quality students

Your Recruitment and Marketing Review can be applied to undergraduate, graduate, professional or international recruitment efforts, and can be performed as a stand-alone service, or paired with our Admissions Operations Review. We’ll customize your consultation to match your recruitment scope and greatest needs.

Contact AACRAO Consulting today to schedule your Recruitment and Marketing Review and start reaching and attracting more quality students.

Related Resources

University of Delaware (UD)

Location: Newark, DE


Founded in 1743, the University of Delaware (UD) has evolved from a private academy to a research-intensive, technologically advanced university committed to making a positive global impact. In July of 2014, UD created a new position, Vice President of Enrollment, and embarked on the process of developing the university’s first Strategic Enrollment Management (SEM) plan. Familiar with AACRAO Consulting’s extensive work with registrar’s offices, university leadership learned that the organization was also a leader in SEM. After reviewing several proposals, UD chose to partner with AACRAO Consulting to guide them through their SEM assessment and deliver an SEM plan.


As UD intensified its focus on improving enrollment, it became apparent that the university urgently needed a more strategic approach to recruiting students and increasing yield. Enrollment leadership knew that the university had the means and knowledge to create its own SEM plan, but also knew they could not wait several years for the plan to be developed internally. UD decided to bring in an outside expert to assess the university’s SEM readiness, and provide guidelines for creating and implementing a plan that would generate the desired outcomes.


AACRAO Consulting began their work with UD in February 2015. While conducting a series of on-site interviews with leaders and staff members from multiple departments, AACRAO Consultants also collected and assessed the university’s enrollment data. Within a few months of initiating the engagement, AACRAO Consulting had taken their findings and put together the recommendations.

Throughout the process of formulating their recommendations, AACRAO Consultants continually updated leadership on their findings and reaffirmed the relevance of their conclusions. By October, AACRAO Consulting presented a completed report, backed by hundreds of pages of data. They also gave a series of on-campus presentations to multiple departments to summarize the report’s findings as well as their top-line recommendations for identifying and reaching specific as well as strategic enrollment goals. These including reaching and attracting a more diverse range of students, including underrepresented, transfer and international applicants. By the end of the engagement, AACRAO Consulting had also put together a comprehensive SEM plan, ready for UD to implement.


Since receiving the final report and SEM plan, UD has implemented or is in the process of implementing every one of AACRAO Consultant’s recommendations. The university has also seen a significant improvement across enrollment targets. UD grew its enrollment of underrepresented minority students from 14.6% of the university’s total enrollment in 2015 to 15.4% of total enrollment in fall of 2018. Between the same years, the university increased enrollment of students of color residing in Delaware from 29.5% to 35.2%, and increased Delaware transfer student enrollments from 31% to 33.8%. In fall 2018, UD also welcomed 113 international students — up from just 42 international students in 2015. All in all, UD has experienced enrollment gains across all the student populations they were seeking to reach more effectively.




We were trying to look at our recruitment efforts with blinders on. Bringing in AACRAO Consulting allowed us to get an outside, expert perspective that was unclouded and unbiased. I was taken aback and ecstatic that they sent us their top SEM leaders. Their recommendations were right on target. Our approach before AACRAO Consulting had been inefficient, labor-intensive, and error-prone — all of which impacted our ability to reach and respond to prospective students and applicants. AACRAO Consulting mapped out a way for us to update our antiquated processes and systems. They did a wonderful job. I could not have asked for better consultants.

Rick Edgington, Senior Vice President of Enrollment Management & Registrar, Northern Oklahoma College