Admissions Operations Review

Increased Efficiencies, Faster Decisions

Streamlined admissions are critical to supporting your enrollment goals and improving student satisfaction. Realizing the full advantages of automated, streamlined admissions operations requires not only the right technology, but the right training and knowledge to leverage it.

Partner with AACRAO Consulting to help you identify opportunities for improved admissions efficiencies and accuracies, with the right blend of solutions, skills and structure. Our admissions operations experts will carefully assess your needs and challenges, then connect you to the right solutions to enable you to:

  • Automate the way student information is loaded and processed
  • Minimize time-consuming manual labor, redundancies and costly human error
  • Make multiple admissions decisions instantly and review cases virtually
  • Conserve time and maximize existing resources
  • Accelerate response rates and improve student satisfaction

Evaluate, Recommend, Improve

Designed to provide enrollment leaders with a thorough and unbiased assessment of their operations, an Admissions Operations Review focuses on:

  • Improving your business processes, admissions policies, and current technology investments
  • Managing and mitigating the impact of change to your staff, faculty and most importantly, students
  • Optimizing admissions staff structure, roles, responsibilities, skill sets and how they’re used 
  • Enhancing the way you collect, store, review, and process admissions information

You’ll emerge from your review with the practical recommendations you need to improve the efficiencies and effectiveness of your admissions processes, staff resources and student services.

Commonly paired with our Recruitment and Marketing Review, your Admissions Operations Review can be performed as a stand-alone service, and can be applied to undergraduate, graduate, professional or international admissions office settings.

Contact AACRAO Consulting today to schedule your Admissions Operations Review and learn how we can help you.

Related Resources

Virginia Tech

Location: Blacksburg, VA


With multiple campus locations across the state, Virginia Tech is a leading comprehensive, land-grant institution offering 110 bachelor’s degree programs through nine colleges. In 2017, a new vice-provost for enrollment management identified salient issues within the admissions operation and wanted a neutral, outside expert to help assess and document the current state of the operation as well as provide a path for moving forward to address any needed changes. AACRAO Consulting was called in to assist Virginia Tech in this endeavor.


Up to this point, the admissions department at Virginia Tech had been operating in an isolated fashion, cut off not only from other critical functions of the university but also from itself. Staff within admissions were attempting to do their jobs with a lack of information and clarity, minimal access to concrete data to measure their effectiveness, inefficient processes, and outdated technology.

The new leadership knew that addressing these challenges would require a fresh perspective from an outside, neutral source with first-hand knowledge in admissions best practices. The university was also looking for an expert who could work quickly to assess the situation and provide actionable recommendations that would generate immediate results. That expert was AACRAO Consulting.


AACRAO Consultants conducted two on-site visits at Virginia Tech, during which they completed a full operational review of the admissions department. This included carefully evaluating documents, data, staff roles and structure, communications, technologies, processes and practices. During their on-site visits, AACRAO Consultants spoke with members of the admissions team to understand their perspectives on the challenges they faced as well as identify the sources of communication and process breakdowns.

Taking their findings into account, AACRAO Consulting developed and presented a report with detailed recommendations that ranged from basic improvements to more substantial institutional changes. The report also called out best practices, particularly for adopting and transitioning to more current technology to better support the admissions team in their work. AACRAO Consulting additionally addressed more sensitive issues around university culture and how culture, intentional or unconsciously, can impact an institution’s ability to reach a more diverse student population.


Virginia Tech implemented 100 percent of AACRAO Consulting’s recommendations, including the adoption of an updated CRM platform. Now the university leads the state in using the latest admissions technology to streamline student communications, track and leverage admissions data, and improve recruitment and yield efforts. The admissions team has also been able to unify a number of processes, eliminating redundancies and driving efficiencies.

The improvements they’ve implemented have helped close major gaps in the university’s admissions processes and expedite response rates for prospective and admitted students. Virginia Tech followed up their initial engagement with a second AACRAO Consulting collaboration to develop the university’s holistic admissions approach.

In 2019, Virginia Tech succeeded in putting all the recommended changes in place, and is now experiencing significant growth. In 2018, the university processed 32,000 applications — a record number. In 2019, they set out to achieve a 400-student increase over 2018 numbers for freshmen enrollments, and a 240-student increase for transfer students. In fact, the university exceeded its enrollment goal by nearly 1,000 students.

Thanks to the changes Virginia Tech implemented around diversity and culture in the admissions office and to the transformational changes to the admissions process, the university also saw a 27 percent increase in African-American students; a 49 percent increase in Hispanic and Latinx students; a 48 percent increase in first-generation students; a 60 percent increase in international students; and a 100 percent increase in veteran students. Newly admitted students now represent 49 different states and 64 countries, 34 of which are new to Virginia Tech.





AACRAO Consultants bring a natural talent, skill and communication style that elicit trust. It’s obvious they know what they’re talking about. They helped us identify many gaps in our recruitment, admissions and yield processes in a way that was both respectful and straight-forward. The recommendations they provided were practical and implementable, which kept our staff from feeling overwhelmed.

Mary Keenan, Associate Vice Chancellor of Enrollment Management, University of Minnesota, Duluth