LEADING Strategies

Partnering with Faculty to Recruit Undergraduate Students: Successful Tactics for Collaboration

With an increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for new recruitment strategies for reaching and converting potential students. A key component of the prospective student experience and an important factor in students’ decision-making process, faculty are better poised than any other university representatives to convey institutional rigor, the classroom experience, and potential outcomes for graduates. When faculty members are committed to institutional mission and values, they are strong, authoritative ambassadors uniquely communicating the student-faculty experience. Because they can confirm student expectations for attending and graduating from the institution, professors personify academic programs. For those seeking to launch or broaden such efforts, this article covers the basics of faculty involvement in undergraduate recruitment, from defining recruitment goals and strategies for faculty participation to organizing, administering, and tracking faculty recruitment initiatives. Once a preliminary coalition of faculty volunteers has been identified, admissions staff should align their faculty resources with on-campus, off-campus, and digital recruitment opportunities. Providing a menu of opportunities for involvement will result in increased participation, collaboration, and success.

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