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Article Type

Professional Proficiency

Article Abstract

Related Issue:

This research study examines the establishment and evolution of the first enrollment management credential in the higher education field 25 years ago at the University of Miami. Interviews were conducted with the program’s current program director and the two pioneering administrators who created the program. The study also employed an alumni survey as well as document analysis of University of Miami Factbooks, enrollment management course syllabi, and program reviews. Results provide valuable insights about enrollment management graduate education, including the emphasis on incorporating high impact practices, focusing on practical applications, and infusing predictive analytics.

Author(s)

Tara Hornor, Ph.D., currently serves as Professor and Coordinator of Higher
Education Leadership Programs in the Zucker Family School of Education at The
Citadel. She has more than 20 years of higher education leadership experience
and previously served as Associate Provost for Planning, Assessment, and
Evaluation and Dean of Enrollment Management at The Citadel. Dr. Hornor holds
a Ph.D. in Higher Education Administration from the University of Arizona and
master’s degrees in school counseling, instructional design, and human
resource management.

Christopher W. Tremblay, Ed.D., is Editor-in-Chief of
College and University as well as Executive Director of Enrollment
Management and Student Affairs at the University of Michigan’s Taubman College
of Architecture and Urban Planning. He also serves as Director of AACRAO’s
Strategic Enrollment Management (SEM) Endorsement Program. Christopher has 30
years of experience in college admissions and enrollment management, having
served as vice chancellor for enrollment management at the University of
Wisconsin-Superior, associate provost for enrollment management at Western
Michigan University, and assistant vice chancellor for enrollment management
at the University of Michigan-Dearborn, among other positions. Christopher
earned both his bachelor’s and master’s degrees from Western Michigan
University. He has a post-master’s certificate in enrollment management from
Capella University, and doctorate of education in educational leadership from
the University of Michigan-Dearborn.

References

AAC&U. See American Association of Colleges and Universities.

American Association of Colleges and Universities. 2024. High Impact Practices. Washington, D.C.: author.

Collins, J. 2001. Good to Great: Why Some Companies Make the Leap…and Others Don’t. New York: HarperCollins Publishers.

Grawe, N. 2018. Demographics and Demand for Higher Education. Baltimore, MD: John Hopkins University Press.

Hossler, D., and D. Bontrager. 2014. Handbook of Strategic Enrollment Management. San Francisco: Josey-Bass.

Hossler, D. R. 2004. How enrollment management has transformed — or ruined — higher education. The Chronicle Review. 50(34): B3.

Huddleston Jr., T. 2000. Enrollment management. New Directions for Higher Education. (2000)111: 65–73.

Ingold, S. 2023a. Personal communication. September 21.

Ingold, S. 2023b. EPS 748 Enrollment Management: Theory and Practice Syllabus. Miami, FL: Miami University.

Kotter, J. P. 2008. A Sense of Urgency. Cambridge, MA: Harvard Business Review Press.

Kotter, J. P. 2012. Leading Change. Cambridge, MA: Harvard Business Review Press.

McGee, J. 2015. Breakpoint: The Changing Marketplace for Higher Education. Baltimore, MD: John Hopkins University Press.

Orehovec, P. 2023. Personal communication. October 23.

Osakwe, J., G. Iyawa, and T. T. Japheth. 2023. Optimising Student Enrollment Management in Public Universities Using Predictive Modelling: A Survey. Proceedings of International Conference on Information Systems and Emerging Technologies, Windhoek, Namibia.

Phekoo, C. 2023. Personal communication. October 24.

University of Miami. 2015. Graduate Program Review: Higher Education Program. Miaimi, FL: Author.

University of Miami. 2022. Fact Books. Miami, FL: Author.

University of Miami. 2024. Higher Education Practicum. Miami, FL: Author.

Endnotes

  1. Data provided in Figures 1 and 2 was the only publicly accessible data located on the University of Miami website.

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