Organizational Structure, Strategy, and Coupling of Enrollment Management Divisions

Enrollment management has been adopted by many institutions not only as a strategy, but also as an administrative division responsible for managing enrollment. This study aims to understand how institutional goals and environmental factors contribute to the organizational structure of enrollment management divisions, as well as how the composition promotes integration between individual subunits to achieve institutional goals. A comparative case study, with semi-structured interview questions, was employed to understand factors that impact decisions pertaining to the structure and composition of the enrollment management divisions. The findings suggest that structure can be influenced by the experience of personnel, revenue, the culture, and the desire to enhance prestige.