CASES from the FIELD

Ten Techniques to Increase Collaboration between Admissions and Marketing Offices

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten techniques these offices can employ, regardless of their campus structure, to better work together and collaborate to enroll students. These suggestions are practical techniques based on lessons learned at Arkansas Tech University, as it sought to increase collaboration between offices.

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