Effects of a Public-Private Partnership on Graduate Enrollment Management

In light of impaction, increasing operational costs, and increased competition among institutions in terms of degrees offered as well as marketing dollars to attract prospective students, state-funded institutions are under increasing pressure to maximize operations via increased efficiency in enrollment management efforts.

This study analyzes the impact of a limited-scope public-private partnership on various aspects of the enrollment management funnel for a target set of academic programs at the graduate level in a self-supporting college within a state university system.