LEADING Strategies

Working Smarter, Not Harder: SEM Participation Strategies That Work

Medicine Hat College implemented its first strategic enrollment management (SEM) plan in 2015/16. The implementation required a variety of stakeholders, and initially Medicine Hat College found it difficult to create a diverse cross-campus team. Recognition of the unique cultures within the organization advanced SEM efforts and supported college-wide participation in the process. Using work completed by the Canadian Foreign Affairs Institute (2005) as a framework, this article articulates how this college used intercultural communication strategies to increase their success.

You must be an AACRAO member to view this article.

Please login in or learn more about joining AACRAO.