Every year, prospective students receive offers to attend their college or university of choice. And every year, some of them turn down those offers.
Common wisdom holds that cost is a major factor in those students’ decisions. And new data from a private company provide insight into how much of a role costs play in turning students away from their top choice for college.
Almost one-fifth of students who were admitted to their top choice of college or university in 2016 but decided not to go there turned it down because of the cost of attendance, according to new data from Royall & Co., the enrollment-management and alumni fund-raising arm of EAB. Cost of attendance was cited on a survey by 18.6 percent of students who turned down their first choice. Nearly twice as many students pointed to cost of attendance as pointed to the next most commonly cited reason, the campus environment, which was cited by 9.4 percent of students.
Read more at Inside Higher Ed: https://www.insidehighered.com/news/2017/03/23/study-shows-how-price-sensitive-students-are-selecting-colleges