Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

You don’t have to understand blockchain to get it

Jun 4, 2018, 17:56 PM
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Summary : The technology is the easy part.
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“My journey to understand blockchain is itself a blockchain,” said Helen B. Garrett, Ed.D., University Registrar and Chief Officer of Enrollment Information Services, University of Washington. 

“With blockchain, you start with an idea or concept -- the original artifact, whether the deed to a house, a newly-opened bank account, or an academic transcript,” explained Garrett. “Then as you add records or artifacts to the original, the DNA of each is loaded into each subsequent document.”

Since she was first introduced to blockchain at the 2016 AACRAO Technology Conference, Garrett’s journey to understand it has developed in a unique, organic, oddly blockchain-like way. 

“On my way to understanding it, I had to undergo a major cultural shift,” she said. “In my career  I’ve been involved in over 25 different software implementations. I’ve learned that any technology implementation is 98 percent cultural shift and 2 percent technology.”

Garrett’s first first major shift came as she realized one of the biggest obstacles to understanding blockchain is fear. Her second realization: she didn’t have to understand blockchain to “get it.”

"[A]ny technology implementation is 98 percent cultural shift and 2 percent technology.”

What is blockchain, and what does it have to do with higher ed?
Blockchain refers to a bookkeeping method that “chains” together entries so that they are very difficult to modify later, providing a way for unrelated entities to jointly keep a secure and reliable record of transactions. Blockchain was first developed as part of Bitcoin, where all the transactions are sorted into “blocks,” and each block is “chained,” using sophisticated math, to the ones before it, all the way back to the very first transaction — a structure that makes it tough for anyone to change the records after the fact.

Using a blockchain framework, education institutions could potentially share a wide range of documents, including student transcripts or certificates, in a secure, verifiable network.

Let go and let blockchain: Trust over fear
Blockchain refers to a bookkeeping method that “chains” together entries so that they are very difficult to modify later, providing a way for unrelated entities to jointly keep a secure and reliable record of transactions. Blockchain was first developed as part of Bitcoin, where all the transactions are sorted into “blocks,” and each block is “chained,” using sophisticated math, to the ones before it, all the way back to the very first transaction — a structure that makes it tough for anyone to change the records after the fact. By creating a blockchain framework in higher education, institutions could potentially share a wide range of documents, including student transcripts or certificates, in a secure, verifiable network.The biggest challenge for most registrars and enrollment professionals isn’t learning the technology, it’s fearing the unknown. A cultural shift is required to defuse that fear and adapt to change. 

“You don’t really have to worry about the technology,” Garrett said. “There are thousands and thousands of IT school graduates who will understand blockchain -- and all the other 3.0 web technologies besides -- and they will take care of that aspect of it. You don’t have to worry if you don’t understand it exactly.”

New technologies can provoke fear in some professionals -- such as a fear of appearing ignorant, fear of personnel changes, and fears around access and diversity issues -- but, Garrett said, this this mistrust is misplaced. 

“Ironically enough we seem to trust humans to validate credentials, but they can make mistakes. They can do things not worthy of trust.,” Garrett said. “With blockchain technology, it’s a computer looking for a particular code, which either matches or it doesn’t: the computer doesn’t care. If we let computers do that, there won't be fraud and mistakes.”

Build your blockchain confidence
Garrett is presenting a free AACRAO webinar 2 p.m. EDT on Wednesday, June 6th (live tomorrow, also archived to view at your convenience) and also sharing her journey at the 2018 AACRAO Technology and Transfer Conference in Minneapolis, July 8-10.

“I think there’s a high probability that attendees will leave understanding what a block chain is,” Garrett said, laughing. “But the session is not technical. It’s about building trust that no matter what your background and knowledge is, you can understand this, understand why we might do this, and learn that, as an equity issue, blockchain is accessible. It’s a confidence booster: we can get this.”

Ready to demystify blockchain? 
June 6, 2018 -- “Block Chain Untangled” webinar
July 8-10, 2018 -- AACRAO Technology & Transfer Conference (Hint: Use the ‘Searchable Program’ link to find related sessions.)




Categories :
  • Competencies
  • Enrollment Management
  • Enrollment Technology
  • Meetings, Workshops, and Trainings
  • Technological Knowledge
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  • Technology and Transfer
  • Webinars
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  • blockchain
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