Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

The benefits of a team approach to professional development

Aug 22, 2017, 16:38 PM
legacy id : 59985bd64c15640a90987a18
Summary : When colleagues such as a Registrar and Director of Advising co-learn, benefits are exponential, says Darcy Briggs from Arapahoe Community College.
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Darcy Briggs, Registrar and Associate Dean of Enrollment Services, found an opportunity for collaboration and growth at Arapahoe Community College when she enrolled in AACRAO’s SEM Endorsement Program (SEM-EP).

That’s because Briggs enrolled at the same time as Michael McManus, Director of Advising and Retention at her institution.

“I found it really valuable to go through the course as a team,” Briggs said. “It’s great because we gravitate toward different things, so we had different perspectives on what we learned. I do enrollment management and he focuses on advising, student relations and retention, so we learned how those fit into the larger enrollment management picture.”

Having a colleague to discuss material and bounce ideas off of took Briggs’ learning that much farther. It also helped her bring the learning back to her campus.

“Michael and I interact a lot on an average day, but those interactions have taken on more direction and purpose [since completing the program],” Briggs said. “Now we’re really able to think about the big picture and look at things from an institutional perspective.”

In addition, Briggs and McManus collaborated on their SEM-EP capstone project, which examined the effect of proactive enrollment on first-semester students’ retention. The endorsement program and capstone project were undertaken after dialogue with campus leadership, so that the administration buy-in is there if the project yields positive results (based on this fall’s retention numbers).

SEM-EP team discount open through Sept. 11

“If you go through the Endorsement Program individually, you’ll undoubtedly get a lot out of it,” Briggs said. As she’s taken on more responsibilities and a new title, she’s returned to the course materials multiple times, she said, to reference the concepts learned and keep sight of SEM principles.

“But if you can go through with another colleague -- especially from a different department -- there’s so much value in that,” she added. “It really helps to reinforce the ideas behind SEM, and helps you to look more globally and think more strategically about your enrollment management goals.”

AACRAO's SEM-EP provides a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals. And teams of three or more individuals from the same institution by September 11 will receive a 10% team discount. (AACRAO membership is not required.)

To take advantage of this limited time offer, enroll using this link: www.aacrao.org/semep-reg.

Please note:

• Individuals must meet all admission requirements.

• Enrollees will have up to 18 months to complete the Endorsement Program.

• Learners have the option to begin the Essentials of SEM Online Course on September 11.

Please visit the SEM-EP website for more information, or email sem-ep@aacrao.org.


 

Categories :
  • AACRAO Connect
  • AACRAO SEM-EP
  • Enrollment Management
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