Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

Student services professionals change lives

Sep 3, 2018, 09:58 AM
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Summary : Administrative advocates made all the difference for this dropout-turned-lawyer. More institutions should focus on helping returning students, he says.
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“When you work in admissions and student services, your work can be life-changing for some students,” said Jimmie McMillian, Senior Corporate Counsel for Hulman & Company. “You perform a gatekeeping function, and that function has a pivotal importance in the lives of so many folks.”

McMillian, who grew up in Chicago, was a freshman in college when family trauma interrupted his studies and ultimately led to him failing out. But the extraordinary efforts of student services professionals at his institution allowed him to eventually return school and achieve his dreams.

Someone in his corner
“I had great administrators who fought for me, listened to me, had patience, and did everything they could to help me finish college and ultimately go to law school,” McMillian said. “When I flunked out of Indiana University due to things going on at home, I didn’t know what to do, where to go, how to get back in, what classes I’d need to take, what to do when my students loans came due -- how to pay them back or that I couldn’t transfer because I had an encumbrance. Certainly I was not going to law school.

“I had all these questions, and no answers,” he said. “The only people with answers are the folks in the administration. Folks just like AACRAO members.”

Although McMillian had helpers, he also had to have plenty of determination to trek across campus and make phone calls to all of the different offices required to figure out the many different steps he’d need to take to get back into school.

"Think about what it means to give someone the opportunity to go to college."

An invisible population
“Although we all know every university has students that don’t complete, very few have resources for returning students,” McMillian said. “Even though you may be qualified, and they may still want you, there’s no one office that is there to help you build a solid plan to get back. How do we reach those hundreds of thousands of students who flunked out and want back in, when most schools are built for new students?”

In his work in his community, McMillian meets a lot of people like himself: those who want to go back to school -- single moms, adults just laid off from factory work, and so on -- but have no clear path.

“I hear it all the time: They really want to go back to school, but they’re scared, timid, and they don’t know how,” McMillian said. “It’s so important to understand that when you’re a good gatekeeper, you have to listen to these folks and give them a chance. Understand what that can mean for the long term -- not just for the person you helped but sometimes for generations of people that follow. Think about what it means to give someone the opportunity to go to college.”

We can do better
McMillian, a keynote speaker at the AACRAO SEM Conference in November, said that it can be easy for student services people to forget what a powerful force they can be in students’ lives.

“You truly are creating a pathway for someone who, without your help as an administrator, might not have a path,” he said. “You may not have time to deal with everyone’s particular struggle, but we can do better, in particular when it comes to minority students. Just a phone call to someone who has flunked out or who is trying to figure out how to pay for school can really make a difference in someone’s life.

“Administrators doing great work should be applauded, and those who need more support, we’ve got to figure out a way to support them,” he said. “Without administrators who care, no one reaches end goal we’re trying to achieve -- matriculation of students, student success, and a better society in general.”

McMillian will share the details of his journey, and the joys of his success, at the 2018 AACRAO SEM Conference, November 11-14, in Washington, DC. "Being the Light in the Darkness," will be an uplifting message about the struggles that he faced in his own life as a student at Michigan State University and Indiana University and how through help and guidance from college administrators and staff he was able to overcome those struggles to chart a path to becoming an accomplished attorney. He hopes to inspire colleges across the country to refocus their efforts on recapturing students that were previously admitted to college but for a variety of reasons may have failed to complete their college education and to create programs that give those students a pathway to return, complete their college journey and earn their degree. Register now for early bird rates.
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  • Enrollment Management
  • Meetings, Workshops, and Trainings
  • Retention
  • SEM Conference
  • SEM Leadership
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