Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

Redefining community college recruitment

Jul 29, 2019, 10:00 AM
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Summary : A low-cost strategy that significantly increased matriculation and eased registration at one Idaho school.
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Like many community colleges, North Idaho College (NIC) often faces a last-minute swell in registration the week before school starts -- a pattern that can create chaos in advising, class scheduling, and course decisions.

“That was just one reason we really needed to ensure a better pipeline,” said Teresa Borrenpohl, Enrollment Services Center Manager at NIC. “How could we take this population of 400 students and get them enrolled in classes in May, when their habit was to enroll in August?”

By changing their high school recruitment focus, NIC cut that last-minute registration number in half. They also had a 25 percent increase in matriculated area high school seniors.

“Our new process helps us to strategically plan for the upcoming academic year,” Borrenpohl said. “We have a better understanding of our class size which helps us to better serve our student’s academic and service needs. A natural side effect of strategic planning for our students are the positive benefits for our staff and faculty through better academic planning for instructors to manageable summer workloads for advisors.”

NIC Connect: A shift in resources

NIC Connect is an enrollment program that builds a pipeline for high school seniors at the five North Idaho counties served by NIC. 

With five purposeful events held December-May in those schools, NIC representatives share relevant information at key points in the college application process.

“We’re able to capture students where they are -- in the classroom,” Borrenpohl said. 

All visits are conducted during school hours and with a specific goal. If students attended an event were not ready for the next step, NIC representatives would work with the student to bring them up to the same enrollment process steps as their peers. 

Outcomes measured

With one year of Connect under their belts, already NIC has some impressive results, including:

• Application rates. 47.4% of Region I high school seniors applied to North Idaho College in 2018. This is up from the five previous years including 2017 (45.94%), 2016 (42.52%), 2015 (37.51%), and 2014 (37.86%). 

• Matriculation. 416 NIC Connect participants are currently enrolled in courses at NIC. Previous yields include 2017 (279), 2016 (213), 2015 (237), and 2014 (281). 2018 reflects a 25% increase from fall of 2017 to fall of 2018. 

• Satisfaction. 100% of college counselors expressed satisfaction with the NIC Connect program (70% Strongly Satisfied, 30% satisfied). 

• Connection. 122 of 142 student exit surveys stated that students now have a contact at North Idaho College that they feel comfortable to reach out to. 

“We’re in our second year right now and are crunching the retention data,” “Borrenpohl said. She expects to have that information by this fall’s AACRAO SEM Conference, where she will be presenting an in-depth session on NIC Connect. 

Learn more about the Community College sessions at the SEM Conference by exploring the searchable conference database and register now for the meeting.



Categories :
  • Admissions and Recruitment
  • Communications Plan
  • Community Colleges
  • Enrollment Goals
  • Enrollment Management
  • SEM Conference
Tags :
  • sem planning
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