Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

How scholarship management can reduce reliance on institutional funding

Sep 18, 2018, 10:43 AM
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Summary : The University of Arizona’s high-impact, low-cost solution awards several million dollars in scholarships each year.
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With the economic downturn of 2008, funding for public education took a major hit, and many college scholarships dried up.

“We saw a lot of scholarships disappear; donors weren’t able to continue funding them. Families were losing jobs and coming to the financial aid office trying to find additional resources,” said Ken Downs, Project Manager at the University of Arizona’s Scholarship Universe. “As you can imagine, when the economy was going downhill students needed to borrow more and more money. Some students were choosing not to go at all. They’d apply to college and never show up -- for various reasons, but one being that the financial aid process was too difficult.”

The university’s financial aid office began working on a way for families to find legitimate funding sources more easily and efficiently. That idea evolved into what is now Scholarship Universe, a website utilized by over 30,000 admitted students every year.

“There are a lot of scams out there, and we wanted students to see only vetted, relevant scholarship opportunities,” Downs said. 

Matching students with a universe of opportunities
Scholarship Universe utilizes an advanced algorithm that matches students with both institutional and private external scholarships for which they are qualified, based on the student profile. All the departments and colleges on campus can implement their own scholarships through the system.

“As soon as students are admitted to the University of Arizona, they get access to the system, so incoming freshmen may be looking for scholarships for their first year of school almost a year before they enroll,” Downs said. “The site can be used throughout their college career at the university. There are scholarships for sophomores, juniors, seniors and graduate students.”

In 2017, the financial aid department tracked $6 million received by students through scholarships listed in the database. 

More details
Downs will share more information about the the development and management of Scholarship Universe in his session at the AACRAO SEM Conference in November. Learn more and register now.
Categories :
  • Enrollment Management
  • Financial Aid and FAFSA
  • Meetings, Workshops, and Trainings
  • SEM Conference
Tags :
  • Scholarships
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