Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

How is your college putting purpose first?

Jan 18, 2019, 13:02 PM
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Summary : Learn about AACRAO's vision for "starting with the dream in mind" and share your stories.
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AACRAO and five other nonprofit organizations have jointly authored a report articulating their "Shared Beliefs and Practices for Putting Purpose First in Higher Education."

Together with NACADA, Complete College America, NACA, NASPA, and NCDA, AACRAO helped to shape "a shared vision for incorporating early career exploration and academic planning into the student onboarding experience."

"Far too often, today’s college students find themselves wandering through their academic experiences, choosing from amongst a dizzying array of majors, courses, and out-of-classroom learning experiences," the authors write. However, research shows that too much choice can be paralyzing and costly. 

The report, published in October 2018, provides a guiding framework, actionable steps, real-world implementation examples, and outlines the following shared beliefs: 

I. Higher education should be a launching pad toward a meaningful career, empowering
students with the knowledge to make informed choices, the structures to explore available
opportunities, and the tools needed for success.

II. Career exploration and planning must be intentional and start early in the educational experience.

III. States, systems and institutions must build a culture of purpose across all tiers in higher education, including education policy makers, administrators, faculty, staff, and amongst their students.

Share how your campus is using Purpose First to empower career exploration and student success: #PurposeFirst.

Stay informed and help us shape the Purpose First initiative.
Categories :
  • AACRAO News
  • Competencies
  • Enrollment Management
  • Holistic and Systemic Thinking
  • Retention
Tags :
  • purpose first
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