Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

How higher education can prepare graduates for the Fourth Industrial Revolution

Nov 26, 2018, 18:30 PM
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Summary : Predicting skills and gearing institutions for the future.
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by Pamela Horne, AACRAO Consulting

SEM attendees were fully engaged at the Tuesday morning plenary session presented by Janet Hyde, President of Academic Strategies and former faculty at a number of Canadian institutions. Her topic, Post-Secondary Education in the Fourth Industrial Revolution, generated thinking and conversation about planning for the academy of 2030.

Although there are differing views as to what the future of higher education may hold, there are some givens: demographics are changing, as are societal, political and workforce expectations for higher learning. Change will require not only mindfulness, but also the ability to be nimble, market-informed and collaborative. Through an examination of the literature and examples Dr. Hyde walked SEM participants through important considerations for our future.

The Fourth Industrial Revolution and the Complex World
Following the first (mechanization), second (mass production), and third (automation) industrial revolutions, the emerging "fourth industrial revolution" is a fusion of technologies that blurs the lines among the physical, digital, and biological spheres.  IT and other employers are telling institutions that graduates are not coming prepared to meet sophisticated workforce needs, much less the jobs that may exist in five or ten years. Higher education’s slow development of academic programming is ill-equipped to keep up with the meta trend of an accelerating technological and social change. At the same time, society is demanding greater accountability for the cost, resources, goals and outcomes of higher education.

Skills shift
Dr. Hyde cited work by McKinsey, as well as U.S. labor data, to show that the demand for physical and manual skills is declining, replaced by growing demand for higher-level cognitive, emotional, social and technological skills. The top growth fields will be in health and green energy, although these are not always high earning jobs. Dr. Hyde predicted future jobs will require many different kinds of skills, not just specific skills for a single job. Higher education needs to consider basic, context-specific, cross-context and existential skills -- the last of which can be universally applied in different contexts and across a lifetime. Components of all models include critical thinking, communication, collaboration and creativity. Skills might include process management, teamwork, written communications, problem-solving, digital literacy and many others.  What is clear is that one single set of skills for one single position or career will no longer be a viable educational model.

Impact on academia
There are many higher education prognosticators, some with contradictory predictions, such as
- that machines will do the intelligent work and we will have no one left to teach,
- that the pendulum will swing back to lectures,
- that faculty will be replaced by devices or
- that technology in the academy will make little significant change.

A plausible scenario for the future of higher education is that educational hubs (virtual or physical campuses) will be at the center. These hubs will be open to a wide range of students at different life and career stages and with different learning styles, and educational experiences will be of different durations – from minutes to years. Another plausible scenario is that education will become more demand-driven: programming will provide pathways and alignment between desired qualifications and available training adapted to the needs of both the learner and the employer. The goal would be graduates ready to access rewarding careers over the lifetime.  

Some changes that are very likely are closer alignments with industry, more open market for transfer credit and moving from “content-laden” programs to more flexible and applied learning models. The most nimble organizations have a sustained ability to quickly and effectively respond to change. Engagement needs to happen at every level of the institution. Collaboration to create a shared vision, cooperation as reciprocity and coordinated synchronization of activity are all critical.

Preparing post-secondary institutions for the future

Dr. Hyde believes that effective planners for a complex future should develop likely scenarios based on data and trends and then pose strategic alternative futures with dependencies. Doing so uses the best of information sources and data trends and provides decision-makers with a range of strategies to consider and the means to stress test them. The purpose is not so much to immediately provide solutions, but to stimulate discussion and strategic thinking.

Technical training for the jobs of today isn’t enough, nor is training the mind only.  Meeting the demands of our complex world and its problems and opportunities requires higher education to both think and act differently.
AACRAO Innovation Hub
The Hub identifies and highlights emerging technologies and innovative solutions that will help institutions improve services for students and facilitate student success and serves as a resource for AACRAO members to engage with these emerging technologies and solutions, follow new developments, pose questions and share insights, with the goal of fully exploring their potential and increase overall adoption of the best solutions.

Topics identified for the Innovation Hub will be featured in the Innovation Hub track at the AACRAO Technology and Transfer Conference.

2019 Technology and Transfer Conference: Call for Proposals
AACRAO seeks content experts to share ideas, best practices, and innovative solutions that are helping to shape the future of technology and transfer practices in higher education. Start the conversation and submit a session proposal for the 2019 Technology & Transfer Conference, July 14-16, 2019, in Las Vegas.
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