Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

From cotton picking to college professor

Jan 7, 2019, 14:58 PM
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Summary : One black woman’s story of courageous leadership in the academy.
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Mildred Sirls, a Black girl living in the deep south during the Great Depression, faced staggering social, economic, and racial injustice. However, from her sharecropping origins in Texas, Sirls forged an unlikely and inspiring path through higher education to become Dr. Mildred Pratt, one of only a handful of black women professors in the U.S. in the 1970s.

Her story as told by her daughter, Dr. Menah Pratt-Clarke, Vice President for Strategic Affairs and Diversity and Professor of Education at Virginia Tech, is “an insightful window into what it means to be Black in America, individually and collectively,” wrote James Anderson, Dean of the College of Education at the University of Illinois at Urbana-Champaign.

A Black Woman's Journey from Cotton Picking to College Professor: Lessons about Race, Class, and Gender in America (2018), was awarded the American Education Studies Association 2018 Critics’ Choice Award, and is one of four books authored by Pratt-Clarke, whose scholarship focuses on diversity and social justice issues in education. Another recent publication -- Journeys of Social Justice: Women of Color Presidents in the Academy (2017), co-authored by Pratt-Clarke -- documents higher education leadership journeys and strategies of women of color, including Black, Latina, Native American and Asian American women.

Community-oriented leadership
“There’s a perception -- perhaps a reality -- that women of color need to be extremely qualified, almost over-prepared for a position,” Pratt-Clarke said. Her research investigates how culture, power, race, and gender can contribute to that perception, as well as also how leaders emerge and respond from those intersecting realities.

“Many women of color lead with a service-leadership style -- helping and supporting others’ journeys and providing a path and advice to those who may not have had access to that world [of academia],” Pratt Clarke said. “They recognize the difficulty of their own journey in terms of race and gender and then want to lessen those barriers for others.”

You can lead courageously
Pratt-Clarke will share how culture, family, and generational history shapes women of colors’ experiences and informs their distinctive and varied leadership styles during her Tuesday afternoon plenary session at the 2019 AACRAO Annual Meeting. With these books as a contextual backdrop, Pratt-Clarke will highlight how courageous leadership can transform institutions.

“I hope attendees take away conviction and commitment to doing the work,” Pratt-Clarke said. “We have more power than we think we do. Wherever we sit, we’re in a position to influence others, and how we conceptualize our own power impacts what we can do. We have more capacity to lead change than we often believe. We have to be courageous.”

Join Dr. Pratt-Clarke and other inspiring thought leaders in higher education at the AACRAO Annual Meeting, March 31-April 3, 2019, in Los Angeles.
 
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  • Competencies
  • Diversity and Inclusion
  • Enrollment Management
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  • SEM Leadership
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