Thursday, May 12, 2016 2:00-3:00pm ET
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Presenter: Greg Friedman, Associate Director of International Admissions, MCPHS University
Greg is a graduate of the University of Massachusetts Amherst where he majored in Chinese Language and Literature and Psychology. He’s completed language immersion programs at Middlebury College, Qinghua University, and Zhejiang University of Technology and has lived in China, previously working in the manufacturing and sports marketing industries. Prior to joining MCPHS he was Director of Global Sales Operations for an education consulting firm that specialized in international student recruitment. In his career Greg has counseled hundreds of international students on how to pursue their dream of studying in the United States both at the secondary and higher education level.
Presenter: Gil Rogers, Director of Enrollment Marketing, Chegg
Gil has a passion for higher education and supporting student success. After serving in numerous leadership positions and supporting rapid growth at the University of Hartford and University of New Haven, Gil joined the Chegg Enrollment Services team as part of their acquisition of Zinch.com. As the Director of Enrollment Marketing, Gil drives student research and insight initiatives in support of better outcomes throughout the college recruitment and marketing process. Gil also forges partnerships with top influential higher education organizations like AACRAO, NAFSA, and NACAC. Gil has presented at numerous regional and national conferences including AACRAO SEM, ACT Enrollment Planners, and the Innovations in Enrollment Summit.
Presenter: Justin Hutchings, Director of International Programs, Chegg
Justin has a history of working in and leading teams both domestically and internationally, training, and building strong business relationships. He graduated with a degree in Chinese and Business Management from Brigham Young University, and has previously lived in greater China region for 3 years. Fluent in Mandarin Chinese, Justin has led teams in both the US and Asia. He now serves as the Director of International Programs at Chegg, providing expert advice and training to colleges and universities recruiting students in China and around the world. Justin is passionate about education, seeing change and development, and all things Chinese. Justin has exhibited at NAFSA for the past four years as part of the Chegg Team, and has presented at NAFSA conferences, and the Washington International Education Conference in Washington, D.C.