Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

AACRAO SEM-EP partners with Bethel University's EdD program

Feb 17, 2019, 21:03 PM
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Summary : “We are thrilled that a four-year university like Bethel University is recognizing the educational value of our training and endorsement,” said AACRAO Executive Director Mike Reilly.
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The American Association of Collegiate Registrars and Admissions Officers (AACRAO) recently signed its first university agreement regarding its Strategic Enrollment Management (SEM) Endorsement. Under this agreement, professionals who have earned the SEM Endorsement will receive three credits toward the completion of the Doctor of Education: Leadership in Higher Education degree at Bethel University in St. Paul, Minnesota.

“We are thrilled that a four-year university like Bethel University is recognizing the educational value of our training and endorsement,” said Mike Reilly, executive director of AACRAO.

Likewise, students at Bethel University can elect to enroll in AACRAO’s SEM Endorsement Program as part of their pursuit of the Doctor of Education degree.

“For decades, I have worked with registrars, associate registrars, and admissions personnel who have benefitted from the training AACRAO provides," said Dr. Randy Bergen, Associate Provost at Bethel  "I am excited that Bethel University is now formally working with AACRAO to help educate professionals to become even more effective in their roles.”

In a recent survey, 58 percent of AACRAO’s SEM Endorsement holders expressed an interest in continuing their education in a doctoral program like the one offered at Bethel University.

“This type of arrangement encourages enrollment management professionals to continue their education and pursue a doctoral-level credential,” said Dr. Christopher W. Tremblay, Director of the SEM Endorsement Program.


 

SEM-EP announces scholarship opportunity
Since 2012, AACRAO's Strategic Enrollment Management Endorsement Program (SEM-EP) has been providing a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals. Now a scholarship is available for deserving applicants.

"We are excited to support the continued professional development of our members through these new scholarships.  We hope this increases access to the endorsement program and this unique educational opportunity," said Dr. Christopher Tremblay, Director of the SEM Endorsement Program.

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  • AACRAO News
  • AACRAO SEM-EP
  • Enrollment Management
  • Meetings, Workshops, and Trainings
  • Online Courses
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