Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Webinars


Essentials of Project Management - Section 2

November 1, 2022

People in any organization are occasionally asked to take on additional tasks that require planning and management to achieve the desired objective. This course will provide the non-project manager with a basic project management framework to support the successful planning, execution, and management of any project. Projects may be special one-time events or occasional activities that require a plan to define and achieve specific objectives that support an organization’s mission.

Parsons pants will be asked to identify a potential project from their institutional context to gain hands-on experience with planning a project during the course. Course materials and examples will be presented such that AACRAO members will be able to relate them to their individual context (registrar, admissions, and enrollment management functions).

Duration: The course will require participants to engage in learning activities over a two-week period. The total estimated time commitment for participants is 20 hours.

Topics covered in the course:

  • What is a project?
  • Project management overview
  • How to initiate your project
  • Plan your project roadmap
  • How to execute your project
  • How to monitor and control your project
  • Closing your project

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Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

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Your professional development news

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Your policy and industry news

  • College Enrollment Rates Start to Rise

    Feb 1, 2024

    Undergraduate enrollment is increasing, according to new data from the National Student Clearinghouse. Community colleges focused on vocational training in particular made major gains last fall.


  • Online Enrollments Spike at Community Colleges

    Nov 30, 2023

    Federal data suggest larger shares of students at two-year colleges are enrolling online. Higher ed experts say the trend calls for more online support.