Enrollment Management


  • Recruiting & Retaining a Diverse Student Body

    An essential resource for deepening readers’ expertise into a range of strategic and operational matters that inform, influence, and yield the recruitment and retention of diverse student bodies. Preface by Monique Snowden. (2018).

  • Mentorship in Higher Education: Practical Advice and Leadership Theories

    Written by both mentors and those who have been guided by mentors in their professional lives, Mentorship in Higher Education: Practical Advice and Leadership Theories features a host of wisdom and anecdotes offering multiple perspectives on and experiences with mentorship. Preface by C&U Editor-in-Chief Jeff von Munkwitz-Smith. Zimar, H., & Montgomery, J. (2017).

  • SEM Core Concepts: Building Blocks for Institutional and Student Success

    The guide is organized around the following topics: definitions of SEM and examples of what it is not; the evolution of SEM, including its developmental stages that provided the building blocks for the current best practices of the profession; an overview of the essential SEM concepts; and a planning model and road map for transforming an institution into a SEM organization. Sigler, W. (2017).




Getting Everyone Behind SEM Efforts: Teamwork and Collaboration

September 12, 2019

Free webinar |  | 2-3 PM ET

Building and sustaining a healthy enrollment means finding, enrolling, educating and graduating the right students for your institution.  No one person or office can do it alone, although each has to play its part in institutional and student success.  We hear catch phrases like “Enrollment (or retention) is everyone’s job” but how does that become a reality?  What is the role of the enrollment manager in creating structures and an environment where people can see themselves as part of an institution-wide SEM effort?

Listen to three longtime SEM experts talk about how they have built strong teams and created institutional buy-in for the hard work of enrollment leading to student success.  The panelists have experience in two-year, four-year and Canadian higher education environments and have worked with numerous institutions to help them organize SEM teams and to increase institutional participation in SEM.

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Jody Gordon 2013

Jody Gordon

Senior Consultant

C Kerlin picture

Christine Kerlin

Senior Consultant

Brent Gage Feb 2016Brent Gage

Associate Vice President for Enrollment Management
University of Iowa

tom-green-1-w400Tom Green

Associate Executive Director, Consulting and SEM