Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Webinars


Supporting Transcript Evaluations: What Your Evaluators Need to Know to be Successful

October 29, 2018

Monday | 2-3 PM ET

A transcript evaluator is an essential role within any institution.  This webinar will cover the importance of the transcript evaluator role: how to train your transcript evaluators, what evaluators need to know to do their jobs, the importance of technology in this role, the components of a transcript and how to read them, navigating course descriptions, and so much more!  Whether you are a transcript evaluator or you supervise that role in any capacity, all are welcome to this session.  

Archived Presentation
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Presenter: Katie A. Schwienteck, Associate Registrar, York College of Pennsylvania

Katie Schwienteck

Katie A. Schwienteck currently serves as Associate Registrar for Transfer Articulation at York College of Pennsylvania and has over 12 years’ experience in transfer-focused higher education.  In her current position Katie works closely with transfer recruitment, credit articulation, strategic planning, articulation agreements and transfer student advising.  Katie serves as Chair for AACRAO’s Transfer and Articulation Committee and has presented annually at AACRAO since 2014.  Additionally, Katie has been quoted in AACRAO Connect, The Successful Register and The Enrollment Manager on various transfer related topics.  Katie earned her Masters of Art in Communication from Notre Dame of Maryland University and her Bachelors of Science in Public Relations from Millersville University of Pennsylvania.  She is also adjunct faculty in the field of Communications. 



Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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