Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Webinars


GDPR: A Legal Interpretation for Higher Education

November 14, 2017

2-3:15 PM ET
 

Adopted by the European Parliament in April 2016, the General Data Protection Regulation (GDPR) significantly expands personal privacy rights for EU residents and expands beyond the enforcement of its predecessor, the Data Protection Directive (DPD), by reaching to entities with no physical EU presence. Enforceable in May 2018, non-compliant institutions face substantial fines. 

Webinar 2 of 3 on GDPR will follow-up on the questions presented by attendees of Webinar 1. It will also take a legal look at the regulation and provide insight into the affected university systems relevant to AACRAO members.  

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Presenter: Heidi Wachs, Special Counsel, Jenner & Block

Heidi L. Wachs is a member of Jenner & Block's Privacy and Information Governance Practice. A nationally recognized leader in privacy, breach response and data security compliance, her wealth of experience includes serving as a privacy researcher and as chief privacy officer of a major university. Ms. Wachs is a certified information privacy professional.

Ms. Wachs also supports the firm’s growing cybersecurity and education industry practices. She counsels clients on facilitating collaboration among in-house legal, risk, audit, and technical operations to create comprehensive policies and procedures around the use of all types of data.

Presenter: Bret Cohen, Partner, Hogan Lovells

Bret Cohen helps educational institutions, technology companies, and brick-and-mortar businesses comply with privacy, cybersecurity, Internet, and consumer protection laws. With a particular focus on the Internet and e-commerce, Bret has advised extensively on legal issues related to data governance, cloud computing, social media, mobile applications, online tracking and analytics, and software development. He counsels and is a frequent speaker on strategic compliance with global privacy laws, such as the EU General Data Protection Regulation, including on topics such as cross-border transfer restrictions, data localization requirements, and government surveillance and requests for information. 

Presenter: Mark McConahay, Vice Provost and Registrar at Indiana University - Bloomington

Mark McConahay, Vice Provost and Registrar at Indiana University - Bloomington; Mark attended Indiana University in Bloomington, Indiana, received a B.A. in Mathematics (1979) and Master of Science of Environmental Science (1984) and never left. He joined the Office of the Registrar in 1982 as an Analyst/Programmer, was the Associate Registrar of Systems from 1990-2011, and is now the Associate Vice Provost and Registrar. In addition to his work in the Office of the Registrar, Mark has presented at several conferences, received two EDUCAUSE Best practice Awards (then CAUSE), two CUMREC Best Paper Awards, contributed to books and articles, was a member of the 2002 EDUCAUSE program committee, and a member of the CUMREC Board of Directors.

Moderator: Julia Funaki, Associate Director, AACRAO International

Julia Funaki joined AACRAO in 1996, after working in international admissions and education services at American University, Ohio Wesleyan University and the University of Maryland at College Park.  She has been involved with NAFSA, AACRAO, TAICEP and other organizations, as author, presenter, committee member and chair. Julia serves on the faculty for the AACRAO Summer and Winter Institute.

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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