Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

10 minute mentorship for enrollment professionals

Nov 26, 2018, 19:07 PM
legacy id :
Summary : Common concerns and a helpful strategy for shifting perspective.
Url :

by Kimberley Buster-Williams, Vice President for Enrollment Management at University of Mary Washington and Assistant Director of AACRAO SEM Endorsement Program

Before this inaugural session at the AACRAO Strategic Enrollment Management (SEM) Conference, I had never participated in any type of “speed dating” activity. I had heard of speed dating and understood the basic concept: You have a certain amount of time (3-5 minutes) to meet several prospective “dates.”  The Ten Minute Mentoring session at the conference was modeled on this concept. The idea of spending ten minutes in a fast-paced, timed session with colleagues seeking feedback and/or advice was strangely appealing. I was fortunate to serve as a mentor in this scenario. Let the games begin!

Start the Clock!
Participants were asked to come prepared to talk about their career goals. A seasoned enrollment professional, in turn, would give suggestions regarding next steps. The facilitator mentioned that this was the first time attempting this kind of activity as a conference session. She remarked that we were her “Guinea pigs.” 

Ready, Set, Go!
Our facilitator was armed with stop watches and swiftly arranged us into groups of two. Mentor/mentee dyads were scattered throughout the room. Approximately 16 mentees and 8 mentors participated. Mentors were given the option of using their phones or stop watches; most opted to use their phones. Final instructions included which way we would rotate and a reminder to watch the time. 

Feel, Felt, Found
Going into this session, I had decided to use the Feel, Felt, Found technique (as appropriate). This technique is a proven strategy as it relates to moving someone gently to a new way of thinking.

There are three separate parts to Feel, Felt, Found:
1. “I understand how you feel.” This wording lets a someone know that you heard him or her and can relate.
2. “Initially, I felt that way.” You are letting him or her know that this initial thought is common, meaning that the situation can change.
3. “What I found, however, was that after doing X, Y happened." 

Below are a few examples of the kind of career advice people were seeking answers to:

  • I need more data experience and can’t get it where I am.  How should I proceed?
  • Should I get a master’s degree in education or business? 
  • I just finished my Ph.D… Now what?
  • How do you move up the career ladder when you’re place bound?
  • I want to learn more about this field. 

I gave specific advice, using the feel, felt, and found approach, and of course, offered my business card to everyone I met.  Thankfully, I was able to stay on time. After my first “date,” I realized how quickly 10 minutes goes by.

Success!!!
I felt that the session was a success. Ten minutes was just enough time to discuss one or two pressing topics. Five minutes wouldn’t have been long enough and 15 minutes would have been too long.

Because participants weren’t looking for their soul mate (smile) -- only career advice -- there didn’t appear to be many awkward exchanges. I hope this session is repeated at future AACRAO conferences.  As the saying goes, dreams and uncertainty go hand in hand. Life on the periphery feels safer, but for some it can also be unfulfilling. This 10-minute speed mentoring activity is a fantastic way for more seasoned professionals to give back and share what they’ve experienced in the enrollment management profession, and in some cases, how they have responded to life on the proverbial periphery. Onward!

Watch upcoming issues of AACRAO Connect for our new column "The Three-Minute Mentor." Do you have questions but no mentor, or are you brimming with advice but have no mentee? Please let us know -- maybe you can inspire a future column.



Reference: 

The Feel, Felt, Found Strategy. Retrieved from:
http://www.tomhopkins.com/blog/presentation/the-feel-felt-found-strategy

 
AACRAO Publications
Mentorship in Higher Education: Practical Advice and Leadership Theories (2017) offers insights to both the mentor and the protégé about how to make the most of a mentoring partnership. In this anthology, more than 20 of today’s campus leaders reflect on the path that brought them to their positions and shed light on the mentoring relationship. This book not only offers advice to the leader who wants to give back and leave a legacy of support, but also offers recommendations for individuals at earlier stages in their careers about how to gain the advice of a teacher.

Learn about the AACRAO LEAD Initiative and curriculum development work group
The Leaders in Enrollment Advancing Diversity (LEAD) Initiative will take a multi-pronged approach to identifying and preparing a diverse group of enrollment leaders for leadership roles in Enrollment Management in North America and across the globe, developing leadership competencies and enrollment management proficiencies among a diverse set of emerging leaders within the field.
Categories :
  • AACRAO Consulting
  • Competencies
  • Enrollment Management
  • Leadership and Management
  • Meetings, Workshops, and Trainings
  • Professional Development and Contributions to the Field
  • Professional Well-Being
  • SEM Conference
  • SEM Leadership
  • Staffing Leadership
Tags :
  • Mentoring
  • mentorship
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