Use of Territory Management - 60-Second Survey November 2019

The November 2019 60-Second Survey inquired about the use of territory management for undergraduate and graduate students. For the purpose of this survey, territory management has been defined as follows: “Territory management is the assignment of an admissions representative to a population of targeted students. Territory managers employ strategies and tactics for the purpose of facilitating students through the enrollment funnel and, in the end, meeting institutional enrollment goals.”