The pandemic left an indelible mark on higher education. This study is the
second of three, focused on how a college navigated enrollment challenges
during the COVID-19 pandemic. The initial study examined the perspectives of
college administrators on why the institution did not suffer from enrollment
decreases. This follow-up study incorporated the perspectives of faculty and
offers viewpoints that differ from the first study. Faculty indicated that
their informal and regular interactions with students kept them engaged and
enrolled. They also noted that there is a family culture at the institution
that transcends the efforts of any individual or initiative. The findings of
the two studies have brought to light the need for greater communication
amongst the administration, faculty/staff, and students for multiple efforts
at retaining students that were underway but seldom shared broadly.