Admission Practice Snapshot - July 2003

  • Admissions
  • Research

AACRAO conducted a survey to determine how technological changes have affected institutions' use of different types of recruitment media.

AACRAO conducted a survey to determine how technological changes have affected institutions' use of different types of recruitment media. The survey included questions concerning the adoption, production, and observed effectiveness of different media. 234 institutions responded. 

Unless otherwise noted in a specific report, the AACRAO member institution size, type and control categories are based on the following definitions and sources: 
The enrollment value used to delineate the institution's size category is defined as full-time enrollment plus 1/3 of part-time enrollment and is based on the enrollment reported by the institution to the U.S. Department of Education's National Center for Education Statistics (NCES). 
Institution type and control values are also defined by and verified through NCES criteria.