TY - JOUR AB - Leading through a pandemic shifted how enrollment management offices leverage their global networks. At New York University (NYU), leaders identified: what it is like to manage a crisis that affects campuses in different time zones; how data is used to develop strategic enrollment management (SEM) plans; and how virtual tools, communications, and SEM staffing can create a unified student experience. This case study contributes to the research about global universities and their responses to the COVID-19 pandemic. AU - M.J. Knoll CY - Washington, DC DA - EP - IS - 3 J1 - Strategic Enrollment Management Quarterly J2 - SEMQ JA - SEM Quarterly JF - Strategic Enrollment Management Quarterly JO - Strategic Enrollment Management Quarterly L1 - LA - EN SP - T1 - What It Means to Be a Global University During a Pandemic UR - what-it-means-to-be-a-global-university-during-a-pandemic VL - 1 Y1 - 2021/10/21 Y2 - 2024/4/27 ER -