TY - JOUR
AB - Modern American higher education has blurred lines and roles of academic affairs, student affairs, and enrollment professionals. In a climate that pushes us to be assessment-driven, collaborative, outcomes-orientated, and student-centered, it is key that we have tools to clearly analyze our own campus culture and structures. Many of the areas that we teach in the higher education setting, such as cross-cultural theory and business process, can prove helpful when applied to our own campuses. These theoretical frames can assist higher education practitioners to make genuine assessments as to campus readiness for change and create solid plans for how to achieve next goals.

AU - Thomas Willoughby, Greg Eichhorn, and Madeleine Eagon Rhyneer
CY - Washington, DC
DA - 
EP - 
IS - 2
J1 - Strategic Enrollment Management Quarterly
J2 - SEMQ
JA - SEM Quarterly
JF - Strategic Enrollment Management Quarterly
JO - Strategic Enrollment Management Quarterly
L1 - 
LA - EN
SP - 
T1 - Using Return on Investment to Make Your Case
UR - using-return-on-investment-to-make-your-case
VL - 2
Y1 - 2014/7/14
Y2 - 2024/4/26
ER -