TY - JOUR
AB -   In an attempt to utilize Geographic Information (GIS) Center technology as
  part of the institution’s overall enrollment management endeavors, the
  department of Decision Support and Institutional Research at Austin Peay State
  University reached out to the institution’s GIS Center to determine how the
  ESRI system technology could be used to pinpoint concentrated markets, trends
  in market growth and decline, identification of new markets, and how the two
  offices could provide unique marketing data for the institution. The mission
  of the GIS Center is to provide small businesses and government entities
  access to geographic mapping and spatial data analysis. This article outlines
  the results, conclusions, and recommendations of the project.


AU - Andrew L. Luna and Michael Wilson
CY - Washington, DC
DA - 
EP - 
IS - 1
J1 - Strategic Enrollment Management Quarterly
J2 - SEMQ
JA - SEM Quarterly
JF - Strategic Enrollment Management Quarterly
JO - Strategic Enrollment Management Quarterly
L1 - 
LA - EN
SP - 
T1 - Using Esri Research to Enhance Campus Strategic Enrollment Marketing Efforts
UR - using-esri-research-to-enhance-campus-strategic-enrollment-marketing-efforts
VL - 13
Y1 - 2025/4/25
Y2 - 2025/7/11
ER -