TY - JOUR AB - Understanding an institution’s culture helps new students develop accurate expectations for their college experience. This study explored how colleges and universities communicate their culture to students through emails. Analysis of institutional emails to incoming students uncovered taken-for-granted beliefs about the institution’s culture and three themes: overemphasis, community, and commitment. AU - Candice Wilson-Stykes CY - Washington, DC DA - EP - IS - 4 J1 - Strategic Enrollment Management Quarterly J2 - SEMQ JA - SEM Quarterly JF - Strategic Enrollment Management Quarterly JO - Strategic Enrollment Management Quarterly L1 - LA - EN SP - T1 - Understanding an Institution’s Culture UR - understanding-an-institution-s-culture VL - Y1 - 2023/1/23 Y2 - 2024/4/30 ER -