TY - JOUR
AB - Ever since the beginning of the Great Recession, higher education has braced for the impending age of austerity and changing demographics. Now a reality, these conditions threaten the ability of institutions of higher education to remain competitive in an ever growing global marketplace. This article presents several core SEM strategies that can be implemented for four-year public colleges and universities in weathering these times of economic uncertainty and greater accountability. The authors weave in strategic recommendations for enrollment management leaders designed to more effectively expand the admissions funnel and engage in effective financial aid leveraging. Special attention is placed on how econometrics and elasticity of demand play in crafting an effective SEM response to fiscal exigency at their institutions of higher education.
AU - Randall Langston and Jamie Schied
CY - Washington, DC
DA - 
EP - 
IS - 3
J1 - Strategic Enrollment Management Quarterly
J2 - SEMQ
JA - SEM Quarterly
JF - Strategic Enrollment Management Quarterly
JO - Strategic Enrollment Management Quarterly
L1 - 
LA - EN
SP - 
T1 - Strategic Enrollment Management in the Age of Austerity: Managing Recruitment, Leveraging, Revenue, and Access in Challenging Economic Times
UR - strategic-enrollment-management-in-the-age-of-austerity-managing-recruitment-leveraging-revenue-and-access-in-challenging-economic-times
VL - 2
Y1 - 2014/10/14
Y2 - 2024/4/26
ER -