TY - JOUR AB - The chief enrollment management officer (CEMO) is often responsible for optimizing institutional enrollment in ways that exceed the direct authority and responsibility of that office. To be successful, the CEMO needs to develop a high level of influence across the campus. Three particularly effective ways that the CEMO can exert influence to improve the student experience is by shaping institutional process, organizational structure, and overall culture. AU - Magdalena Hinojosa, Paula Luff, and PJ Woolston CY - Washington, DC DA - EP - IS - 1 J1 - Strategic Enrollment Management Quarterly J2 - SEMQ JA - SEM Quarterly JF - Strategic Enrollment Management Quarterly JO - Strategic Enrollment Management Quarterly L1 - LA - EN SP - T1 - Managing Enrollment Strategically Both Formally and Informally UR - managing-enrollment-strategically-both-formally-and-informally VL - Y1 - 2023/4/23 Y2 - 2024/5/8 ER -