TY - JOUR
AB - The following qualitative case study uses secondary data from admitted student surveys to understand how women make decisions about college choice at one institution where men outnumber women in enrollment despite relatively even rates of
    application and acceptance. Findings suggest that women applicants noted affective factors related to familiarity and family when ‘finding the fit’ during their undergraduate institution decision-making. They associated these feelings during
    their college choice decision-making with the admissions process. By considering these variables, strategic enrollment management professionals may better understand how students make decisions about where to attend college, especially women.

AU - Jessica Syed and Ane Turner Johnson
CY - Washington, DC
DA - 
EP - 
IS - 4
J1 - Strategic Enrollment Management Quarterly
J2 - SEMQ
JA - SEM Quarterly
JF - Strategic Enrollment Management Quarterly
JO - Strategic Enrollment Management Quarterly
L1 - 
LA - EN
SP - 
T1 - Finding the Fit: Gender, College Choice, and Consumer Behavior in University Enrollment
UR - finding-the-fit-gender-college-choice-and-consumer-behavior-in-university-enrollment
VL - 
Y1 - 2021/1/21
Y2 - 2024/4/27
ER -