TY - JOUR AB - This article brings attention to a typology of enrollment knowledge possessed and enacted by contemporary chief enrollment officers. Interview narratives are used to reveal enrollment principles and associated actions—enrollment logics—that form enrollment discourses, which in turn shape the institutionalized presence of strategic enrollment management, particularly in North American higher education. AU - Monique L. Snowden CY - Washington, DC DA - EP - IS - 1 J1 - Strategic Enrollment Management Quarterly J2 - SEMQ JA - SEM Quarterly JF - Strategic Enrollment Management Quarterly JO - Strategic Enrollment Management Quarterly L1 - LA - EN SP - T1 - Enrollment Logics and Discourses: Toward Developing an Enrollment Knowledge Framework UR - enrollment-logics-and-discourses-toward-developing-an-enrollment-knowledge-framework VL - 1 Y1 - 2013/4/13 Y2 - 2024/4/20 ER -