TY - JOUR
AB - As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions—for years and long before the pandemic—with digital swag. This study
    will provide a baseline from which enrollment managers can understand how “digital swag” is being used and whether such an approach would be beneficial for their institution.

AU - Zachary W. Taylor and Joshua Childs
CY - Washington, DC
DA - 
EP - 
IS - 3
J1 - Strategic Enrollment Management Quarterly
J2 - SEMQ
JA - SEM Quarterly
JF - Strategic Enrollment Management Quarterly
JO - Strategic Enrollment Management Quarterly
L1 - 
LA - EN
SP - 
T1 - Digital Swag and College Students: Exploring 21st Century Digital Admissions, Recruitment, and Yield Collateral
UR - digital-swag-and-college-students-exploring-21st-century-digital-admissions-recruitment-and-yield-collateral
VL - 
Y1 - 2022/10/22
Y2 - 2024/5/5
ER -