TY - JOUR AB -

Effective strategic enrollment management (SEM) efforts require vast amounts of internal and external data to ensure that meaningful reporting and analysis systems can assist managers in decision making. A wide range of information is integral for leading effective and efficient student recruitment and retention programs. This article is designed to help college and university enrollment professionals initiate a SEM analytics reporting portfolio that focuses on shifting the attention of reporting systems from transactional data gathering to shared performance understandings that can be leveraged throughout the enterprise on a timely basis. By employing a K–20 student pipeline planning approach, the authors discuss reporting fundamentals for enrollment management data analytics, the components of a comprehensive reporting portfolio, strategies for building SEM-focused research organizations, and data interpretation methods.

AU - Jay W. Goff, Brian G. Williams, and Wendy Kilgore CY - Washington, DC DA - EP - IS - J1 - Strategic Enrollment Management Quarterly J2 - SEMQ JA - SEM Quarterly JF - Strategic Enrollment Management Quarterly JO - Strategic Enrollment Management Quarterly L1 - LA - EN SP - T1 - Building a SEM Analytics Reporting Portfolio UR - building-a-sem-analytics-reporting-portfolio VL - Y1 - 2016/4/16 Y2 - 2024/4/25 ER -