TY - JOUR AB - Missouri State University (MSU) began developing a strategic enrollment management (SEM) plan at the beginning of the fall 2019 semester and completed this initiative in December 2020. The impetus of the plan was a changing landscape in enrollment and recognition of the need to respond with intentionality. The university approached the plan by gaining buy-in with campus leadership, engaging the full campus community, involving faculty as a critical role in the process, and eventually extending the project timeline to allow for reassessing and modifying the plan due to the COVID-19 pandemic. AU - CY - Washington, DC DA - EP - IS - 3 J1 - Strategic Enrollment Management Quarterly J2 - SEMQ JA - SEM Quarterly JF - Strategic Enrollment Management Quarterly JO - Strategic Enrollment Management Quarterly L1 - LA - EN SP - T1 - A University’s Journey in Developing a SEM Plan UR - a-university-s-journey-in-developing-a-sem-plan VL - 1 Y1 - 2021/10/21 Y2 - 2024/3/29 ER -