SEM-EP National Registry


The professionals listed in this registry have earned AACRAO's endorsement as Registered Enrollment Professionals through satisfactory completion of the Strategic Enrollment Management Endorsement Program.

The registry is sorted by last name in alphabetical order; alternatively, you may use the search bar to find a specific enrollment professional. For each registered professional listed, you will find the candidate's area of expertise, samples of their significant coursework, and their LinkedIn profiles, if they have opted to share them.

Patricia Pothour

Director of Enrollment Management, Graduate Management Programs at U of I Tippie College


2020 SEM-EP Graduate

Tricia joined the University of Iowa’s Tippie College of Business in 2019 and is currently serving at the Director of Enrollment Management for Graduate Management Programs. She joined Tippie after 12 years of experience within enrollment management positions at her alma mater, the University of Wisconsin-Platteville. From UW-Platteville she earned bachelor’s degrees in history and Social Sciences, as well as a master’s degree in Organizational Change Leadership. 

Capstone Project: "Test Optional: Recruitment to Graduation" This research study examined what effect test-optional practices had on overall application numbers and on class diversity. The study also examined the impacts on selectivity, class profile, retention, and graduation rates.

Timothy Rees

Dean of Enrollment at Erskine College


2016 SEM-EP Graduate

11 Years of Higher Education Experience in Admissions and Enrollment Management at a Private Institution with an residential enrollment in excess of 12,000 students

Expertise in Enrollment Management, Student Affairs, Leadership, Admissions, and Project Management

Capstone Project - "A New Student Study Regarding Effective Telephony Methods of Outreach to Formerly Non-matriculated Applicants" explored the efficacy of telephone enrollment campaigns to applicants who did not matriculate

Katherine Ruger

Associate Dean, Admissions and Student Life, MSU College of Osteopathic Medicine


2019 SEM-EP Graduate

For over a decade, Dr. Ruger has led data-informed recruitment, admissions and student program initiatives for Michigan State University College of Osteopathic Medicine (MSUCOM) where she serves as the Associate Dean for Admissions and Student Life. During her tenure at MSUCOM, she has led multiple initiatives to improve departmental efficiency, increase the enrollment of mission-fit candidates, and enhance the overall applicant and student experience. 

Capstone Project: In the spaces of higher education leaders are increasingly working to align institutional mission, vision and values by shifting strategy as a result of the evaluation of market needs and expectations. Many publications and references to strategic enrollment management (SEM) practices focus on both undergraduate and graduate programs and institutions. A gap exists in SEM within professional schools—such as medical colleges—many of which may be stand-alone institutions or function independently within a larger college or university structure. Hence, SEM may not be as prevalent in the medical college industry. Just like other undergraduate and graduate school enrollment, medical college enrollment is affected by changing student populations, diversity challenges, increased competition, and one’s perception of return-on-investment when alternative career options are available. This study provides a summary of how some medical colleges are responding to these challenges using SEM principles.

Aaron Sanns

Institutional Planning Managing Director at Brigham Young University-Idaho


2018 SEM-EP Graduate

Aaron Sanns began working in higher education in 2000. He is currently the Managing Director of Institutional Planning at BYU-Idaho. His responsibilities include Strategic Enrollment Management, Space Management and Planning, and Data Analysis Services. Previously, Sanns worked as Director of Student Financial Aid and Scholarships and Associate Director of Admissions. Areas of expertise include leadership, change management, organizational effectiveness, team building, and problem solving. 

Capstone Project - “Shifting Institutional Scholarship Budget from an Emphasis on Grades to an Emphasis on Financial Need" was a longitudinal study utilizing balanced panel data over a several year period. He looked for potential enrollment effects from changing scholarship policy to affect retention among students with financial need at BYU-Idaho.

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Brenda Schumann

Deputy University Registrar & Director of Registration and Records at the UT at Austin

2020 SEM-EP Graduate

Brenda Schumann has over nineteen years of experience in higher education and the enrollment management profession.  She currently serves as the Deputy University Registrar and Director of Registration and Records at the University of Texas at Austin and previously served as the Director of Registration and Records (Registrar) and Assistant Director of Admissions at Texas Lutheran University.  Brenda’s professional experience includes all aspects of the enrollment management portfolio -- registrar, admissions, and financial aid – which  allows her to apply her knowledge and skills in support of students and the University community.  Brenda maintains active participation and membership in AACRAO, SACRAO, and TACRAO and presents frequently at various conferences on succession planning, leadership, learning organizations, enrollment management, competency based-hiring and evaluations, strategic planning, and project management. She participated in the AACRAO Baden-Wurttemburg seminar in 2017; is currently serving as an AACRAO content contributor; served on the local arrangements committee for SACRAO 2013 and chair of the SACRAO information technology program committee in 2015-2016; and served as local arrangements committee chair for TACRAO 2016 and TACRAO Secretary 2017-2019. 

Capstone Project: The capstone literature review focused on an outcomes-based approach to achieve results in supporting students for success.  The literature review applies an outcomes based approach to the development and assessment of a Strategic Enrollment Management unit within an institution, in developing programming and support to assist in student persistence, and in developing an outcomes based approach for the changing role of the Registrar in the support of new teaching models, student mobility, learning outcomes, and academic credit and calendars.