SEM-EP National Registry


The professionals listed in this registry have earned AACRAO's endorsement as Registered Enrollment Professionals through satisfactory completion of the Strategic Enrollment Management Endorsement Program.

The registry is sorted by last name in alphabetical order; alternatively, you may use the search bar to find a specific enrollment professional. For each registered professional listed, you will find the candidate's area of expertise, samples of their significant coursework, and their LinkedIn profiles, if they have opted to share them.


Faith LaShure

Dean for Admissions, Waubonsee Community College


2018 SEM-EP Graduate

Faith LaShure has over 15 years of higher education experience and currently serves as the Dean for Admissions at Waubonsee Community College, in Sugar Grove, IL. Faith currently oversees the areas of Admissions and Campus Services and has managed the areas of Registration and Records,  Financial Aid and Student Life during her time at Waubonsee. Her accomplishments include the creation of SEM plans and the implementation of a Customer Relationship Management System. Faith attended Elgin Community College, and graduated from Illinois State University with a Bachelor of Science in Biology and Mass Communication and a Master of Science in Communication. Her master’s thesis focused on predictors of conflict resolution styles.

Capstone Project - “Investigation of a Non-returning New Student Re-enrollment Strategy" examined the re-enrollment rates of new students who did not return following their first semester. These students were randomly divided into two groups with varying types of outreach: (1) students who received a postcard and (2) students who received a phone call in addition to a postcard. The goal of the project was to re-enroll 5% of students. The goal was met, 6% of students re-enrolled; however, the control group re-enrolled at a higher rate than the experimental group. The results also showed that 63% of students successfully completed the call to action for both the postcard and phone call, which was to make an appointment with a counselor or advisor.

The Capstone Project originated from a larger investigation conducted by LaShure and Waubonsee Community College’s Institutional Effectiveness team (Dr. Stacey Randall and Henry Hinkle). The two areas partnered to answer the question, “How are students who re-enroll different from students who are not retained?” One of the findings was that new students were at a higher risk of not returning after their first semester, and this finding prompted the Capstone Project.


Andrea J Lehmacher

Managing Director of Marketing Strategy at Elgin Community College


2016 SEM-EP Graduate

Over 20 years in higher education with experience in public two-year and private four-year institutions. Diverse leadership experience in admissions, leading all aspects of the marketing function, establishing marketing and digital strategies, brand development and management, institutional website redesign, assessment, and creating high performing teams. Expertise in Admissions and Enrollment Management, Marketing Strategy, Leadership, Holistic and Systemic Thinking, Collaborative Decision Making, Team Building and Development

Capstone Project - "Elgin Community College Career and Technical Education Mini Enrollment Campaign Fall 2016" was a pilot opportunity to create a targeted and intentional marketing campaign using Perkins grant funding to impact fall 2016 enrollment in career and technical education programs. A total of six newly enrolled students can be directly connected to campaign analytics; however, there was also a 26% increase in new applications and a 13% increase in new student CTE enrollment for fall 2016.

Richard MacLeod

Registrar at Athabasca University

Richard MacLeod is the Registrar at Athabasca University, Canada’s Open University, in Alberta, Canada.  Athabasca University, celebrating 50 years, has over 44,000 learners and provides transformational educational experiences to students through online learning.

Richard has worked in post secondary for over 25 years and has led many student service initiatives including multiple SIS implementations, SEM Plan creation and execution, and front-line service unification.

Capstone Project: “Measuring the Impact of Nudging New Applicants to First Registration at Athabasca University”


Stacy Maestas

Registrar at Laramie County Community College (Cheyenne, WY)


2018 SEM-EP Graduate

Stacy Maestas has over 14 years in higher education with experience in public two-year institutions.  She has been the Registrar at Laramie County Community College in Cheyenne, Wyoming since 2009.  Stacy’s leadership experience includes records and registration, admissions, international admissions, enrollment management functions, graduation, academic planning, curriculum and program development, team building, advising, integrated services, technology implementations, and cross-functional collaboration.  Stacy holds a Bachelor of Arts in Leadership and Master of Science in Management from Bellevue University.

Capstone Project - Improving Processes in Support of Student Retention" was a literature review that explored how changes in institutional processes achieved through student, staff, and faculty engagement and cross-campus collaboration can positively impact student success and retention. 

Maria L. Martinez, Ph.D.

Associate Vice President for Enrollment Management at San Francisco State University


2017 SEM-EP Graduate

Over 30 years of higher education experience in Admissions and Registrar's areas at private and large public four-year institutions. Leadership in process improvement, streamlining student services, and building collaboration with faculty and information technology to facilitate enrollment and graduation. Experience in policy assessment, expanding advisement tools, and Quarter-to-Semester Calendar Conversion. Holds a Ph.D. in Education. As a scholar-practitioner, infuses cultural responsiveness in enrollment services.

Capstone Project - “Class Wait-listing: A Strategy for Managing Course Demand” examined class wait-list numbers after two separate time periods--General Registration and Add/Drop Periods. This project also gathered information on students’ behavior concerning wait-listing and assessed delayed paths to graduation. Findings from this study resulted in a set of recommendations for changes in the University’s wait-listing policy and processes, including the integration of the review of wait-list numbers in enrollment planning.