2022 Strategic Enrollment Management, SEM, conference banner with Canadian maple leaf

Workshops & Forums

Full-Day Workshops


SEM Institute

Group of people talking.

Sunday, November 13 | 8:30 a.m. – 3:45 p.m.
Fee: $349 Registration for the full conference is not required to register for the SEM Institute.

SEM is an educational and management framework that supports enrollment and student success. This full-day pre-conference workshop examines core concepts and the process for developing and sustaining SEM.  The Institute will focus on environmental scanning, data analysis, recruitment, admissions, retention, and student success, as well as the challenge of conducting enrollment management during these changing times.  The material will be of value to colleagues from all institutional types who may be starting SEM and/or seeking to revitalize their SEM efforts.

Attending this year's workshop as an institutional team allows interaction in a focused, retreat-style activity.  Those engaging as individuals will be grouped with peers from other institutions to discuss the most critical issues in enrollment planning, institutional health, and student success.

Clayton Smith, SEM Conference Director

Register for a Workshop

Half-Day Workshops

How to Build a SEM Plan
Monday, November 15 or Tuesday, November 16 | 10:30 a.m. – 12:00 p.m.
Fee: $0 for full-conference attendee
Pre-registration not required

Discover the process of constructing a SEM plan using proven frameworks, including how to increase faculty buy-in, organize teams to create the plan, and the role of data and environmental scanning.

Cedric Howard, AACRAO Consulting


Senior SEM Leadership Forum

Forum of people gathered at a conference.

Monday, November 14 | 4:15 p.m. – 5:15 p.m.
No fee; Pre-registration not required*

The Forum begins with the introduction of a challenging topic, research findings on that topic, and some initial questions to stimulate conversation. There are no clear or simple solutions; participants' cumulative knowledge guides the content and discussion. The session is facilitated, but there is no formal presentation.

*The Forum is for senior enrollment leaders employed full-time at a higher education institution, but others may be contacted for additional information prior to acceptance. Please email Clayton Smith with questions. 

Cedric Howard, AACRAO Consulting