2022 Strategic Enrollment Management, SEM, conference banner with Canadian maple leaf

Featured Speakers

Sunday Plenary - A Conversation on Equity and Unconscious Bias


Sunday Plenary

Anthany Johnson SEM Plenary Speaker

Anthony Johnson is a Two-Spirit Keynote Speaker, LGBTQ2S+ Advocate & ED&I Expert. Through his powerful story to bring awareness for LGBTQ & Indigenous Equality. Before moving to Canada, Anthony Johnson worked as a community outreach worker specializing in working with others on their personal challenges related to mental health, self identity.

Sunday Plenary

Photograph of James Makokis SEM Plenary Speaker

Dr. James A. Makokis is a Nehiyô (Plains Cree) Family Physician from the Saddle Lake Cree Nation in northeastern Alberta and the recent winner of Season 7 of “The Amazing Race Canada” with his husband Anthony Johnson as “Team Ahkameyimok” (“Never give up” in the Plains Cree language). 

Monday Plenary - DEI Advocacy in Action: Direct Admissions

A serendipitous LinkedIn request during COVID-19 has led to a powerful strategic collaboration—one that “flips the script” in the admissions process to remove systemic barriers to higher education.

In this plenary session, Robert Gould, vice president for strategic enrollment management at Augsburg University, and Nicole Johnson, Founder of the Harriet Tubman Effect Institute, will discuss the importance of language, intention, and a DEIB (diversity, equity, inclusion, and belonging) posture for privileged higher education leaders. Learn how their collaboration helped transform vision into reality with Augsburg Applies to You, a new direct admissions approach launched in fall 2022.

Monday Plenary

Nicole Johnson, founder and creative director of Javanna Productions M.O.V.E. and the Harriet Tubman Effect Institute, works to dismantle systemic oppression and white supremacist culture within industries and institutions through storytelling.

Recently Nicole stepped into the role of Diversity, Equity and Inclusion at Mathison.io where she leads the company's DEI client engagement and internal DEI transformation. Nicole is also the creator of EDIFY, a 5 step dismantling systemic oppression program that is designed to shift the culture in institutions, schools, and artistic organizations. Nicole is a member of SAG-AFTRA with a Master's Degree in Education Leadership from NYU Steinhardt.

Monday Plenary

Robert Gould currently serves as Vice President for Strategic Enrollment Management at Augsburg University in Minnesota.  Working with Augsburg’s President Paul Pribbenow, he leads a division with a vision to be a belonging organization that builds deeper relationships, changes systems and dismantles the tenets of white supremacy and oppression in higher education enrollment management.  

Robert has a proven record of consistent enrollment leadership success and is viewed as one of the most transformative enrollment professionals in the Twin Cities. Robert has led four years of results at Augsburg, welcoming the largest and most diverse entering classes in its 153-year history.  Last spring he launched the first private university American Indian Recognition Full Tuition Program at Augsburg for U.S. and Canadian Native and First Nation students.

Tuesday Plenary Panel - Presidential Perspectives on Enrollment Trends

Enjoy an overview of enrollment trends followed by a focused discussion with college and university presidents on how these trends are playing out at North American post-secondary institutions.  Also featured are Enrollment highlights from recent NSC data.

This session examines how the changing enrollment trends are playing out on campuses, how enrollment trends are affecting decisions, and spotlights the perspectives of college and university presidents regarding the recent enrollment trends.

Tuesday Panelist

Photograph of Doug Shapiro
Doug Shapiro, Ph.D., is the Vice President for Research and Executive Director of the Research Center at the National Student Clearinghouse, where he works to advance student success by providing the education community with objective research, timely data, and critical insights from the nation’s largest longitudinal student-level dataset of college enrollment and degree information.

Tuesday Panelist

Photograph of Lane Trotter.
Lane Trotter joined Camosun College as its President on January 1, 2022.  Lane served as President and CEO at Langara College for eight years from January 2014 to December 2021.  Prior to joining Langara, he served as the Senior Vice President, Academic, at Fanshawe College in London, Ontario. 

Tuesday Panelist

Photograph of Kevin Pollock.
Dr. Kevin Pollock is the fifth President of Montgomery County Community College. He began his tenure on April 1, 2016. Dr. Pollock has more than 41 years of education experience at four-year private and public colleges as well as community colleges. 

Tuesday Panelist

Photograph of Michael Rao

Michael Rao, Ph.D. serves as the fifth president of Virginia Commonwealth University and VCU Health System. He is also a tenured professor in the VCU College of Health Professions.

Under President Rao’s leadership, 26 graduate schools and programs are ranked in the top 50 in the nation by U.S. News & World Report; sponsored research reached $363 million in 2021, a record-breaking amount for VCU; and 4- and 6- year graduation rates of 44% and 66% are above the national average for public universities.