Meeting Focus

  • How are you (re)committing to social justice and equality issues on campus?
  • What impact has online learning had in terms of access and equity?
  • What professional challenges did you confront with the COVID-19 crisis?
  • How has the pandemic changed the way you conduct or will conduct enrollment management?
  • How have you managed self-care during the crisis?
  • What will the student experience look like as we emerge from the pandemic?
  • What are the lessons learned from COVID-19?

Featured Topics
  • Learning from the Pandemic
    • What virtual recruitment techniques were crafted or harnessed to engage with prospective students?
    • How were relationships with secondary and transfer guidance personnel maintained when in-person visits were not possible?
    • What communication strategies were deployed and what worked or didn’t work that may inform future strategies and techniques?
    • What student support structures moved to virtual platforms and what was learned about the ways these can work (or are not yet suited to virtual engagement)?
    • What worked and what needs improvement in online instruction?
    • What have the impacts of the pandemic been on you personally and professionally? Your staff? 
    • What have you done for self-care and for the care of your staff?
    • What scheduling innovations were made and how have those played out?
  • Future of Higher Education and Enrollment
    • How is your institution shifting strategies in response to population increases, decreases or shifts?
    • How does remote work influence your staffing decisions about the future of recruitment and retention; would anything move to be more remote than it already was?
    • What are the needs to ensure that online education is high-quality and has strong student and faculty support?
    • How will your institution change its techniques, tools and/or messaging to align education with current and future workforce needs?
    • What do research, data or trend analysis tell us about expectations in higher education and enrollment levels over the next decade?
  • Commitment to Social Justice and Change
    • What structures and practices in enrollment management (recruitment, retention, data analysis, etc.) support a more level playing field for college access and completion?
    • How has your institution closed equity gaps in college completion?
    • Using SEM to support the success of distinct populations of students
    • What structures and practices in enrollment management (recruitment, retention, data analysis, etc.) act as barriers to a more level playing field for college access and completion?
    • What has your institution done to promote a more just society and how has that work impacted SEM?
    • How have you personally acted to recommit to social justice and racial equity?
  • Innovative SEM Implementation
    • Admission practices
    • Enrollment planning
    • Financial aid, scholarships, and pricing
    • Implementing and tracking SEM
    • Marketing
    • Organizing for SEM, including SEM leadership
    • SEM research, data analysis, and analytics
    • Student recruitment
    • Student success and retention
    • Use of technology to support SEM

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