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Building Pipelines

Implementing success
Collaborate with a worldwide, higher education network as it comes together to explore, engage, and learn. Each year higher education professionals face new and unique challenges in their work and AACRAO's Annual Meeting is the place to find solutions to those challenges.

 

Student recruitment, institutional marketing, and enrollment management are popular topics in the higher ed space for good reason. The focus is on SEM leaders to build lasting student recruitment strategies for the coming years. Engage with leading experts in the field and learn the latest strategies you can bring to the table to make a difference at your institution.

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May 3, 2021

Exploring practitioner defined research in strategic enrollment management.

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SEM as a Connector

Apr 2, 2021

AACRAO Annual Meeting session presenters discuss building relationships in the new normal and the responsibility of SEM professionals.

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Jan 25, 2021

5 key faculty roles to build institutional success.

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Are you the next Enrollment Management leader?

Dec 15, 2020

Research reveals interesting opportunities in the field.

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Dec 12, 2020

Stress-relieving activities, time off, and small gifts can help people feel appreciated.

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Nov 12, 2020

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Using behavioral science to improve messaging to students

Nov 1, 2020

One community college used these 5 strategies to shift students' mindset.

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Understanding the college choice process among underrepresented students

Oct 19, 2020

A recent SEM-EP grad explores the research.

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Oct 19, 2020

4 keys to collaboration and inclusion.

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Oct 19, 2020

Strong leadership requires relationship.

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3 tips for global recruiting during a pandemic

Oct 4, 2020

One institution used both synchronous and asynchronous events to meet students where they are.

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Oct 4, 2020

A consistent, supportive message increases yield.

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Is the SEM Process useful in a time of seismic change?

Sep 21, 2020

Repurpose, don't abandon, your efforts.

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Use data science to nudge students at exactly the right time

Sep 20, 2020

2 marketing strategies to increase enrollment.

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“Strategic” doesn’t mean static

Aug 24, 2020

How to do dynamic enrollment management.

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Strategy in the face of crisis

Aug 9, 2020

Assessment is critical to enrollment management, even during a pandemic.

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What 2020 means for enrollment

Jul 28, 2020

Without a crystal ball, how can enrollment managers make decisions?

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Getting students to the “Finish Line”

Jul 8, 2020

The University of Memphis and Saylor Academy partner to help stop-out students and ensure educational equity.

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4 transcript and enrollment questions raised by the pandemic

May 1, 2020

Guidance and resources from the National Student Clearinghouse.

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Feb 10, 2020

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Feb 10, 2020

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Scholarship opportunities abroad: Pakistan

Jan 14, 2020

A resource for international enrollment management.

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Make your office the best place to work

Jan 10, 2020

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Dec 16, 2019

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Scholarship Opportunities abroad: Cyprus and Bhutan

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A resource for international enrollment management.

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Dec 15, 2019

A living SEM project management system for multiple, simultaneous, and interdependent projects.

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An alternative to college "choice" models

Dec 15, 2019

A more organic framework for understanding whether and where students go to college.

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Optimization: Aligning technology planning with SEM

Dec 15, 2019

4 considerations for mission-driven, collaborative technology implementation.

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Strategies for student success: Preparation, progression, and completion

Dec 2, 2019

Move beyond a focus on "retention" with these 14 best practices.

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Re-envisioning Graduate Enrollment Management

Dec 2, 2019

A revenue-based approach to GEM that lead to increased enrollment.

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Nov 18, 2019

Outgoing, current, and new members provide a valuable contribution to the field.

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Nov 18, 2019

The basic and often unspoken rules to succeed in a new job.

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4 questions to guide SEM implementation

Nov 18, 2019

Closing thoughts from AACRAO SEM 2019.

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4 compass points for successful business process improvements

Nov 15, 2019

How enrollment, academic, and student services units can add value.

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10 lessons learned when restructuring for transformative change

Nov 5, 2019

Facing the difficult prospect of restructuring, one president shares his insights.

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Finding best-fit students

Nov 5, 2019

5 keys to a successful search program

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How a road trip (and a flat tire) drove SEM plan success

Nov 4, 2019

One institution's unexpected roadmap to change -- and six practical tips for campus-wide SEM buy-in.

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Remove policy and procedural barriers to access

Nov 4, 2019

9 questions to help you find and address issues hindering students and the institution.

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Running toward fear

Oct 20, 2019

A counterintuitive approach to leadership.

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“Culture eats strategy for breakfast”

Oct 7, 2019

Strategize all you want; your enrollment plan lives or dies depending on institutional culture.

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Creating a culture of hustle

Oct 7, 2019

How to cultivate staff and leverage CRM to meet students earnestly and with urgency.

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How students know they belong

Sep 23, 2019

One community college learned that communications can impart a growth mindset from the start.

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Student success coaches for online learners

Sep 22, 2019

Since implemented, one institution has seen increased retention and decreased melt.

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Field Notes: Mentoring to build students' sense of belonging

Sep 9, 2019

3 ways to create thoughtful mentoring match-ups that increase retention.

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The most overlooked recruitment insight

Aug 26, 2019

4 tips for recruiting students who feel like they belong.

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Is what you’re offering relevant to students?

Aug 26, 2019

The oft-missed connection between branding and recruitment.

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The single biggest factor affecting retention

Aug 12, 2019

What 40 years of data tell us about persistence.

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Surveying students to improve onboarding

Jul 29, 2019

Reducing student frustration and improving processes.

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Redefining community college recruitment

Jul 29, 2019

A low-cost strategy that significantly increased matriculation and eased registration at one Idaho school.

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The value of relationships in SEM planning

Jul 25, 2019

Relationships with faculty and the larger campus community help ensure student fit and success.

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Scholarship opportunities abroad: Oman

Apr 12, 2019

Build internationalization strategies and international enrollment management resources.

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4 ways to engage faculty in international SEM

Mar 17, 2019

Tips include modifying academic programs, improving teaching practices, and enhancing student recruitment and support strategies.

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AACRAO LEAD Curriculum Work Group members named

Mar 17, 2019

Workgroup to establish the Senior Enrollment Management Officer leadership development program, which will kick off this fall.

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Scholarship opportunities abroad: Bahrain

Mar 17, 2019

Building internationalization strategies and international enrollment management resources.

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The subtle art of graduate enrollment management

Mar 4, 2019

The marriage of academia and student success. PLUS: the brave new world of stackable credentials.

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SEM & Assessment – Count everything that moves!

Mar 3, 2019

No new service or program should be offered without first asking how its impact on student success will be determined.

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3-minute mentor: Compartmentalize and save your brain

Feb 18, 2019

An occasional Connect column delivering bite-size career advice for higher education administrators.

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AACRAO SEM-EP partners with Bethel University's EdD program

Feb 17, 2019

“We are thrilled that a four-year university like Bethel University is recognizing the educational value of our training and endorsement,” said AACRAO Executive Director Mike Reilly.

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What level of customer service are you providing?

Jan 21, 2019

An OACRAO newsletter article with tips to consider.

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The overlooked impact student services can have on retention

Jan 20, 2019

3 simple strategies for serving students better

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How is your college putting purpose first?

Jan 18, 2019

Learn about AACRAO's vision for "starting with the dream in mind" and share your stories.

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From cotton picking to college professor

Jan 7, 2019

One black woman’s story of courageous leadership in the academy.

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Reflections on SEM: 3 catalysts for change

Dec 10, 2018

AACRAO President (and first-time SEM Conference attendee) Tina Falkner shares her takeaways.

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Reverse engineer Strategic Enrollment Management for GREAT outcomes

Dec 10, 2018

Start with the end in mind.

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Staff development: Practicing what we teach

Dec 10, 2018

Connect professional development with academic programs and processes.

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By the book, by the culture, or by strategic goals?

Dec 10, 2018

What SEM style is right for your organization?

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Taking SEM Home

Nov 26, 2018

Principles learned and how to apply them.

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10 questions colleges should ask to understand their retention challenges

Nov 26, 2018

Villanova University student retention officer Brian Galloway offers his insights.

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10 minute mentorship for enrollment professionals

Nov 26, 2018

Common concerns and a helpful strategy for shifting perspective.

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How higher education can prepare graduates for the Fourth Industrial Revolution

Nov 26, 2018

Predicting skills and gearing institutions for the future.

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A better student onboarding process for a competitive marketplace

Nov 26, 2018

A Pennsylvania community college shares its strategies.

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Closing achievement gaps is possible -- and imperative

Nov 13, 2018

SEM's opening keynote, Dr. Timothy Renick, shared the eye-opening paradigm shifts and scalable strategies that revolutionized education at Georgia State.

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AACRAO kicks off the LEAD Initiative

Nov 13, 2018

With a new caucus, working group, Career Navigator, and more, AACRAO is advancing diversity in enrollment leadership.

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How predictive analytics brought a leadership team together

Nov 13, 2018

Data teams improved enrollment and outcomes at Lone Star College.

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Reflections on the future: CRM systems of intelligence

Nov 13, 2018

Platforms that can learn and evolve.

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Why are veterans disregarded by SEM practitioners?

Nov 13, 2018

Research shows this often-overlooked cohort has a lot to offer campuses.

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AACRAO takes the LEAD on diversifying enrollment leadership

Oct 30, 2018

Identifying and preparing a diverse group of enrollment leaders

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Models for implementing change

Oct 29, 2018

Take small steps to build confidence and avoid backsliding.

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Tracking transfer trends

Oct 29, 2018

The National Student Clearinghouse 2018 report on transfer and mobility examines transfer pathways and enrollment patterns, including analysis by race and ethnicity.

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Student veterans: An untapped asset on campus and at work

Oct 15, 2018

Address this often-overlooked group and set the stage for success with other nontraditional populations.

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Higher ed's misconceptions about veterans

Oct 15, 2018

They bring unique assets as both students and employees.

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Whole-campus SEM planning

Oct 1, 2018

Tips for engaging the campus community in the development of an institutional plan.

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How Georgia State has increased graduation rates and eliminated achievement gaps

Oct 1, 2018

Leveraging data and analytics, GSU now awards more bachelor’s degrees to African Americans than any other college in the nation.

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Are you “deficit-minded” or “equity-minded”?

Oct 1, 2018

Challenging how we perceive and talk about diversity and inclusion.

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3 tips for building the strongest SEM team possible

Oct 1, 2018

The more people involved in making a decision, the greater the commitment to implementing that decision.

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How scholarship management can reduce reliance on institutional funding

Sep 18, 2018

The University of Arizona’s high-impact, low-cost solution awards several million dollars in scholarships each year.

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Change the Student Search paradigm

Sep 14, 2018

A more strategic search process can affect the entire recruitment funnel -- and beyond.

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‘Trojan horse’ SEM

Sep 14, 2018

Coordinate a coherent student success model in the absence of a formal enrollment management plan.

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University of Oregon offers first-in-nation virtual campus experience

Sep 3, 2018

Going beyond the linear-style online tour.

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Student services professionals change lives

Sep 3, 2018

Administrative advocates made all the difference for this dropout-turned-lawyer. More institutions should focus on helping returning students, he says.

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The 4th Industrial Revolution: Can colleges change fast enough?

Aug 20, 2018

Committees, meetings, and processes, oh my! Higher ed institutions aren’t generally considered nimble. But they’re going to have to change to thrive.

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Managing the data explosion

Aug 20, 2018

A webinar about integrating data from across disparate platforms used for loosely related institutional functions.

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8 fundamentals of successful student recruitment

Aug 3, 2018

Cut through the complexity and clutter of leading an admissions/recruitment program and ensure the fundamentals of sustained, successful student recruitment aren't neglected.

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Call for authors

Aug 3, 2018

SEMQ seeks manuscripts based on original research or practice in strategic enrollment management, demonstrating familiarity with strategic enrollment management (SEM) concepts.

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Field Notes: 5 strategies for supporting adult students to reach Wyoming’s higher educational attainment goals

Aug 3, 2018

Working adult students represent one of the largest opportunities to change the economic landscape and workforce in America. Learn about the strategies Wyoming is using to meet the needs of adult students and meet its attainment goal.

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Leading high-performance teams in a SEM environment

Jul 23, 2018

The overlooked competitive advantage.

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3 solutions for optimizing technology in business processes

Jul 2, 2018

Common challenges, and practical ways to ensure functionality.

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Field Notes: 3 questions for shared governance

Jul 2, 2018

"Who to include?" might be the most important question.

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Field Notes: Visions, missions, and strategic plans 101

Jun 18, 2018

Making a Vision Statement, Mission Statement, and Strategic Plan that the whole office can rally behind.

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Does your communication strategy support enrollment conversion?

Jun 4, 2018

Tips from an expert, and an invitation to AACRAO’s regional traveling admissions leadership workshop in Massachusetts.

Single link of chain made out of cyber blue colored binary code.

You don’t have to understand blockchain to get it

Jun 4, 2018

The technology is the easy part.

Simplified bar graph with a downward sloping trend line.

Policies that may halt enrollment decline at liberal arts colleges

Jun 4, 2018

Effective strategies vary depending on school type, according to a recent article in C&U.

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Field Notes: Are your staff professionally competent?

Apr 19, 2018

A guide to assessing and building proficiency through mentorship, training, and promotion.

Two females of color conversing over an office desk.

The benefits of a team approach to professional development

Aug 22, 2017

When colleagues such as a Registrar and Director of Advising co-learn, benefits are exponential, says Darcy Briggs from Arapahoe Community College.

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Join #AACRAOctober for #EMchat !

Sep 20, 2016

An innovative way to connect with other enrollment management professionals.

AACRAO announces 1st U.S. Enrollment Management Career Profile Survey

Feb 23, 2014

In an effort to expand our understanding of the career paths of enrollment management professionals, we're conducting the AACRAO U.S. Enrollment Management Career Profile Survey.