SEM @ 50: The Room[s] where it Happened—and Why It Matters More than Ever

Strategic Enrollment Management (SEM) is turning 50 this year, fifty years after Jack Maguire of Boston College unveiled his “Grand Design” for enrollment management in print. AACRAO is celebrating the milestone as a way to emphasize how important SEM has become for institutional health and learner success.

One piece of the celebration is a planned SEM Quarterly article by Stan Henderson and Christopher Tremblay on the events and people that made the concept. Far from just a piece for history nerds (though there is enough to tickle their fancy!), it will showcase the development—and current utility today—for SEM models that resonate in today’s higher education landscape. Stan Henderson, who was in many of the rooms where SEM happened in his 55 year career, will preview the article in this webinar.