AACRAO Consulting Blog

It’s all in the SEMantics

Keeping you ahead of the higher education curve is what we do. That includes providing quick and easy access to critical insight and information you can leverage to make better strategic decisions. Our SEMantics blog shares the latest news about the work our consultants are doing with institutions across the nation and the world, as well as the latest trends and developments that impact you. Read our most recent posts here, or browse through our archive by topic or key word.

Surveying students to improve onboarding

A state institution serving almost 40,000 students, Utah Valley University enrolls a significant number of new students each year. However, some of their processes were “clunky,” said Andrew Stone, Associate Vice President for Enrollment Management, and there was a clear need to improve the onboarding experience.

C&U Journal: The Emerging Role of the Registrar in Enrollment Management

Dr. Rodney Parks, University Registrar and Assistant to the Provost, and Alexander Taylor, Assistant Registrar for Communications at Elon University in Elon, North Carolina, co-authored an article in AACRAO’s spring 2019 College & University Journal. The article titled: The Emerging Role of the Registrar in Enrollment Management

6 strategies to rethink multicultural recruitment

In “Being Strategic with Multicultural Recruitment,” a session at AACRAO 2019, Monze Stark-Magana, University of Idaho; Alphonso Garrett, Virginia Tech; and Michael Sanders, Missouri Southern State University, shared ways they’ve helped their schools increase multicultural student enrollment.

The subtle art of graduate enrollment management

“Many of the dimensions we focus on in GEM are exactly the same as in SEM: how do you identify and connect with students; how do you walk them through the funnel so they apply and yield; once they’re on campus, how do you retain them through graduation; and how do you maintain a connection with them as alumni, as well?” said Dennis Livesay, Dean and Professor in the College of Engineering at Wichita State University (WSU).

4 ways to engage faculty in international SEM

Colleges and universities in the U.S. and Canada are increasingly becoming ethno-culturally and linguistically diverse which is partially due to increasing enrollment of international students. Currently 1.4 million international students choose to study at U.S. and Canadian postsecondary educational institutions, which increased by 7.1 percent between 2015 and 2016 (Canadian Bureau of International Education, 2016; Institute of International Education, 2016).

SEM & Assessment – Count everything that moves!

An evidence-rich environment is critical to sound decision making and is the foundation upon which all Strategic Enrollment Management (SEM) plans ought to be built. According to Harrington, Hoffhehr, and Reid (1998): "Numbers help you answer the three basic questions concerning every decision: (1) Am I getting the results I want? (2) Is there too much variation in the results I get? and (3) Are the results I get stable over time."

Reverse engineer Strategic Enrollment Management for GREAT outcomes

Presenters Stephen Hundley and Boyd Bradshaw propose a GREAT organizing framework to ensure colleges are following an Enrollment Management model as opposed to an enrollment services model. GREAT, which stands for Graduate, Retain, Engage, Admit, and Tell - helps shift the SEM focus away from solely admissions/recruitment to involve the entire campus as stakeholders.

Taking SEM Home

Karen Miller, Provost and Executive Vice President of Access, Learning and Success at Cuyahoga Community College, and Dr. Brent Gage, Associate Vice President for Enrollment Management at The University of Iowa, led attendees in discussing how to take SEM home and make a difference - how to apply principles learned to make changes for our students, colleagues, and community.

A better student onboarding process for a competitive marketplace

Montgomery County Community College (MC3) is a two-year college located in the southeast corner of Pennsylvania -- and there are about 75 other colleges and universities in the area.

Second-year slump: The honeymoon's over

"Institutions typically invest heavily in the first-year experience to promote persistence, yet colleges are also experiencing a pattern of attrition in the second year," observed Althea J. Sterling, Assistant Dean for Student Services at Touro Law Center. "The second year is viewed as a period in which students encounter increasing academic, developmental, and social demands, yet the institution tends to provide less support relative to the first year."