SEM Plan Development

Align Your Enrollment Targets with Institutional Goals

Enrollment plays a central role in supporting the overall strategic vision, mission and health of any institution. Increasingly, colleges and universities understand the importance of aligning enrollment targets with institutional goals. Achieving this alignment requires a strategic long-term plan for managing and optimizing enrollment not just for today, but for the future of your institution.

AACRAO Consulting brings proven Strategic Enrollment Management (SEM) and project management expertise to help your institution develop and implement an effective, efficient and actionable SEM Plan. We’ll work with you to identify long-range enrollment targets that support your unique institutional mission and vision.

Building Your SEM Plan to Succeed

Your SEM Plan Development is a collaborative effort, involving our SEM experts, institutional leadership, and cross-functional teams of faculty and staff. We help you collect and analyze environmental and institutional data and information that fuels strategic decision-making. Based on these findings, we coach you and your teams to:

  • Identify the top goals for recruitment and retention needed to achieve enrollment outcomes
  • Establish a governance system to review each completed step and ensure alignment with your institutional vision and mission
  • Develop a process for executing each step of the plan in a timely, efficient manner

At each step in the plan development process, we’ll be there to provide expert guidance and address challenges as they arise. You’ll emerge from the process with a customized, actionable long-term SEM Plan that addresses your institution’s specific goals, culture and situation. We’ll also equip you with the knowledge and tools to implement your plan on your own — with as much or as little assistance from us as needed.

Along the way, we work with your enrollment staff to advise on short-term enrollment gains that enable you to see immediate, measurable results while your long-term SEM Plan is being developed and implemented.

Your Recruitment and Marketing Review can be applied to undergraduate, graduate, professional or international recruitment efforts, and can be performed as a stand-alone service, or paired with our Admissions Operations Review. We’ll customize your consultation to match your recruitment scope and greatest needs.

Contact AACRAO Consulting today to begin your Strategic Enrollment Management Plan Development to align your enrollment goals with your institutional vision and mission.

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This is the second institution where I have hired AACRAO consultant Dr. Green. His broad range of skills, ability to read an institution and quickly begin to provide suggestions and recommendations has been a critical element of our success. After one semester we were able to make enough changes that allowed us to have the largest spring class ever and meet enrollment targets for the first time in eight years.

Tom has the ability to work across departments and help explain the intricacies of Strategic Enrollment Management. His knowledge of academic and enrollment issues allows him to work successfully with faculty and staff. Tom's recommendations were always practical. He made his suggestions in the context of institutional realities. Having worked with consultants across my career, my experience with Tom is that he never tried to 'sell us' on anything...he made recommendations that would offer the best return for the investment of time and resources.

One of the most significant things Tom offers is that he is always trying to work himself out of a job. His goal is to develop institutional capacity, and he never makes a project bigger. I appreciate very much his commitment to my success and that of my institution and bottom line, I trust him!

Dr. Susan Borrego, Former Vice President for Enrollment Management and Student Affairs at California State University Dominguez Hills and current Chancellor of University of Michigan–Flint